现代商务英语写作 / 新体验商务英语系列教材
作者： 束光辉
出版时间：2015年8月
出版社：清华大学出版社、北京交通大学出版社
- 清华大学出版社、北京交通大学出版社
- 9787512118263
- 1-1
- 141476
- 0042164247-1
- 平装
- 16开
- 2015年8月
- 426
- 320
- 文学
- 外国语言文学
- F7
- 商务英语、国际贸易
- 本科
本书所涵盖的内容较为全面，涉及商务环境中主要信函及文本的写作。本书中所有信函、文本的范文均来自各种商务实践工作，同时文本的选择还兼顾了商务写作的得体性和功能性，表现了文本作者的写作目的和期望所达到的效果，能够让读者学到真实的写作技巧并体验到商务信函的写作风格。
本书可供英语专业学生、商务英语专业学生及具有较好英语基础的其他经贸专业学生作为教材使用，同时也可用作外企白领阶层和其他商务英语写作爱好者的自学用书。
Unit 1 The Components of Business Letters商务信函的构成
1.1 The Essential Parts of a Business Letter
1.2 The Optional Parts of a Business Letter
1.3 The Formats of a Business Letter
1.4 The Overall Appearance of a Business Letter
Unit 2 Language Style and Cultural Awareness of Business Letters商务信函的语言风格与文化认知
2.1 Concise
2.2 Intercultural Awareness
Unit 3 The Tone of a Business Letter商务信函的语气
3.1 Writing for Your Audience
3.2 Three Approaches in Dealing with Messages
Unit 4 Inquiries询购函
4.1 Introduction
4.2 Sample Letters
Unit 5 Replies回复函
5.1 Introduction
5.2 Sample Letters
Unit 6 Letters of Declining拒绝函
6.1 Introduction
6.2 Sample Letters
Unit 7 Goodwill and Social Letters友好与社交信函
7.1 Invitation Letter
7.2 Letter of Thanks
7.3 Letter of Congratulations
7.4 Letter of Sympathy and Condolence
7.5 Letter of Complaints and Claims
Unit 8 Interoffice Routine Letters办公室日常信函
8.1 Letter of Appointment
8.2 Letter of Introduction
8.3 Letter of Recommendation
8.4 Letter of Notification
Unit 9 Memos, E-mails and Notices备忘录、电子邮件及通告
9.1 Memos
9.2 E-mails
9.3 Notices
Unit 10 Sales Letters and Advertisement销售信函与广告
10.1 Introduction
10.2 Sales Letters
10.3 Advertisement
Unit 11 Business Reports (I)商务报告（一）
11.1 The Introduction to Reports
11.2 Components of a Business Report
Unit 12 Business Reports (II)商务报告（二）
12.1 Informational Reports
12.2 Analytical Reports and Feasibility Reports
Unit 13 Business Reports (III)商务报告（三）
13.1 Proposal Reports
13.2 Annual Report
Unit 14 Contracts合同
14.1 Types of Business Contracts
14.2 Components of a Business Contract
14.3 Language and Stylistics Features
14.4 Layout
14.5 Writing Steps
14.6 Samples
Unit 15 Questionnaires调查问卷
15.1 Introduction
15.2 Types of Questionnaire
15.3 Layout of a Questionnaire
15.4 Preparing a Questionnaire
15.5 Interpreting the Findings
15.6 Samples
Unit 16 Business Summary商务概要
16.1 Introduction
16.2 Features of a Well-written Summary
16.3 Writing a Summary
16.4 Checklist and List for Speech
Unit 17 Employment Writing就业写作
17.1 Job Description
17.2 Job Application Letter
17.3 Curriculum Vitae
17.4 Job Offer and Acceptance
17.5 Reference Check
References参考文献
