经贸函电 / 高等院校经济管理类专业应用型系列教材
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作者: 刘颖、吕雪等
出版时间:2014年9月
出版社:清华大学出版社
- 清华大学出版社
- 9787302364573
- 1-1
- 54811
- 16开
- 2014年9月
- 管理学
- 工商管理
- F511.41
- 经济管理
- 高职高专
目录
第一篇 英文商务信函写作概述
Brief Introduction to the Business Letters Writing
Unit 1 Fundamentals of Writing English Business Letter外贸函电写作基本知识
1.1 Study Aim(学习目标)
1.2 Introduction (专业背景知识介绍)
1.3 Foundation for Writing English Business Letters(英文商务信函写作基础)
1.4 Guidelines of Writing English Business Letters—Seven “C”(英文商务信函写作原则——7C原则)
1.5 Parts and Layout of English Business Letter(信函的内容构成及格式)
1.6 Addressing Envelopes(信封的写法)
1.7 The Opening Sentences and Closing Sentences(常用开头语和结尾语)
1.8 Dissimilarities in Letter Writing(英式商务信函与美式商务信函的差异)
1.9 Exercise(练习)
Unit 2 Electronic Communication Way电子通信方式
2.1 Study Aim(学习目标)
2.2 Introduction (专业背景知识介绍)
2.3 Writing Skills (写作技巧)
2.4 Specimen Letters (样函)
2.5 Common Mistakes or Improper Factors in Business Email(商务电子邮件的常见错误或不当)
2.6 Common English Patterns in Email(邮件英语常用句型)
2.7 Focal Words(焦点词汇及短语)
2.8 Exercise(练习)
第二篇 常用外贸信函
Business Letters for Frequent Occasions
Unit 3 Establishing Business Relations建立业务关系
3.1 Study Aim(学习目标)
3.2 Introduction(专业背景知识介绍)
3.3 Writing Skills (写作技巧)
3.4 Specimen Letters (样函)
3.5 Focal Words(焦点词汇及短语)
3.6 Useful Sentences(常用语句)
3.7 Exercise(练习)
Unit 4 Status Enquiries资信调查
4.1 Study Aim(学习目标)
4.2 Introduction (专业背景知识介绍)
4.3 Writing Skills (写作技巧)
4.4 Specimen Letters (样函)
4.5 Focal Words(焦点词汇及短语)
4.6 Useful Sentences(常用语句)
4.7 Exercise(练习)
Unit 5 Enquiries and Offers询盘与发盘
5.1 Study Aim(学习目标)
5.2 Introduction(专业背景知识介绍)
5.3 Writing Skills(写作技巧)
5.4 Specimen Letters(样函)
5.5 Focal Words(焦点词汇及短语)
5.6 Exercise(练习)
Unit 6 Counteroffers and Acceptance还盘与接受
6.1 Study Aim(学习目标)
6.2 Introduction(专业背景知识介绍)
6.3 Writing Skills(写作技巧)
6.4 Specimen Letters(样函)
6.5 Focal Words(焦点词汇及短语)
6.6 Exercise(练习)
Unit 7 Order and Their Fulfillment订单及履行
7.1 Study Aim(学习目标)
7.2 Introduction(专业背景知识介绍)
7.3 Writing Skills(写作技巧)
7.4 Specimen Letters(样函)
7.5 Focal Words(焦点词汇及短语)
7.6 Exercise(练习)
Unit 8 L/C and Other Terms of Payment信用证及其他支付方式
8.1 Study Aim(学习目标)
8.2 Introduction (专业背景知识介绍)
8.3 Writing Skills(写作技巧)
8.4 Specimen Letters(样函)
8.5 Focal Words(焦点词汇及短语)
8.6 Exercise(练习)
Unit 9 Packing and Shipment包装和装运
9.1 Study Aim(学习目标)
9.2 Introduction(专业背景知识介绍)
9.3 Writing Skills(写作技巧)
9.4 Specimen Letters(样函)
9.5 Focal Words(焦点词汇及短语)
9.6 Exercise(练习)
Unit 10 Insurance保险
10.1 Study Aim(学习目标)
10.2 Introduction (专业背景知识介绍)
10.3 Writing Skills (写作技巧)
10.4 Specimen Letters (样函)
10.5 Focal Words(焦点词汇及短语)
10.6 Exercise(练习)
Unit 11 Complaints and Adjustments 索赔与理赔
11.1 Study Aim(学习目标)
11.2 Introduction(专业背景知识介绍)
11.3 Writing Skills(写作技巧)
11.4 Specimen Letters(样函)
11.5 Focal Words(焦点词汇及短语)
11.6 Exercise(练习)
第三篇 经贸函电实用部分
Practical Usage of Business Correspondences
Unit 12 Complete Business Cases完整的业务案例
12.1 CIF+L/C (1)
12.2 CIF+L/C (2)
12.3 FOB+L/C
12.4 FOB+D/P
12.5 FOB+D/A
12.6 CIF+T/T before Shipment
12.7 FOB+T/T after Shipment
Unit 13 Introduction of Foreign Trade English in the Export Sales Staff Exams外销员考试中的外经贸英语简介
13.1 Introduction the Examination for Export Sales Staff(外销员考试简介)
13.2 Introduction of Foreign Trade English Examination Part(外经贸英语考试部分介绍)
参考用书
Bibliography
Brief Introduction to the Business Letters Writing
Unit 1 Fundamentals of Writing English Business Letter外贸函电写作基本知识
1.1 Study Aim(学习目标)
1.2 Introduction (专业背景知识介绍)
1.3 Foundation for Writing English Business Letters(英文商务信函写作基础)
1.4 Guidelines of Writing English Business Letters—Seven “C”(英文商务信函写作原则——7C原则)
1.5 Parts and Layout of English Business Letter(信函的内容构成及格式)
1.6 Addressing Envelopes(信封的写法)
1.7 The Opening Sentences and Closing Sentences(常用开头语和结尾语)
1.8 Dissimilarities in Letter Writing(英式商务信函与美式商务信函的差异)
1.9 Exercise(练习)
Unit 2 Electronic Communication Way电子通信方式
2.1 Study Aim(学习目标)
2.2 Introduction (专业背景知识介绍)
2.3 Writing Skills (写作技巧)
2.4 Specimen Letters (样函)
2.5 Common Mistakes or Improper Factors in Business Email(商务电子邮件的常见错误或不当)
2.6 Common English Patterns in Email(邮件英语常用句型)
2.7 Focal Words(焦点词汇及短语)
2.8 Exercise(练习)
第二篇 常用外贸信函
Business Letters for Frequent Occasions
Unit 3 Establishing Business Relations建立业务关系
3.1 Study Aim(学习目标)
3.2 Introduction(专业背景知识介绍)
3.3 Writing Skills (写作技巧)
3.4 Specimen Letters (样函)
3.5 Focal Words(焦点词汇及短语)
3.6 Useful Sentences(常用语句)
3.7 Exercise(练习)
Unit 4 Status Enquiries资信调查
4.1 Study Aim(学习目标)
4.2 Introduction (专业背景知识介绍)
4.3 Writing Skills (写作技巧)
4.4 Specimen Letters (样函)
4.5 Focal Words(焦点词汇及短语)
4.6 Useful Sentences(常用语句)
4.7 Exercise(练习)
Unit 5 Enquiries and Offers询盘与发盘
5.1 Study Aim(学习目标)
5.2 Introduction(专业背景知识介绍)
5.3 Writing Skills(写作技巧)
5.4 Specimen Letters(样函)
5.5 Focal Words(焦点词汇及短语)
5.6 Exercise(练习)
Unit 6 Counteroffers and Acceptance还盘与接受
6.1 Study Aim(学习目标)
6.2 Introduction(专业背景知识介绍)
6.3 Writing Skills(写作技巧)
6.4 Specimen Letters(样函)
6.5 Focal Words(焦点词汇及短语)
6.6 Exercise(练习)
Unit 7 Order and Their Fulfillment订单及履行
7.1 Study Aim(学习目标)
7.2 Introduction(专业背景知识介绍)
7.3 Writing Skills(写作技巧)
7.4 Specimen Letters(样函)
7.5 Focal Words(焦点词汇及短语)
7.6 Exercise(练习)
Unit 8 L/C and Other Terms of Payment信用证及其他支付方式
8.1 Study Aim(学习目标)
8.2 Introduction (专业背景知识介绍)
8.3 Writing Skills(写作技巧)
8.4 Specimen Letters(样函)
8.5 Focal Words(焦点词汇及短语)
8.6 Exercise(练习)
Unit 9 Packing and Shipment包装和装运
9.1 Study Aim(学习目标)
9.2 Introduction(专业背景知识介绍)
9.3 Writing Skills(写作技巧)
9.4 Specimen Letters(样函)
9.5 Focal Words(焦点词汇及短语)
9.6 Exercise(练习)
Unit 10 Insurance保险
10.1 Study Aim(学习目标)
10.2 Introduction (专业背景知识介绍)
10.3 Writing Skills (写作技巧)
10.4 Specimen Letters (样函)
10.5 Focal Words(焦点词汇及短语)
10.6 Exercise(练习)
Unit 11 Complaints and Adjustments 索赔与理赔
11.1 Study Aim(学习目标)
11.2 Introduction(专业背景知识介绍)
11.3 Writing Skills(写作技巧)
11.4 Specimen Letters(样函)
11.5 Focal Words(焦点词汇及短语)
11.6 Exercise(练习)
第三篇 经贸函电实用部分
Practical Usage of Business Correspondences
Unit 12 Complete Business Cases完整的业务案例
12.1 CIF+L/C (1)
12.2 CIF+L/C (2)
12.3 FOB+L/C
12.4 FOB+D/P
12.5 FOB+D/A
12.6 CIF+T/T before Shipment
12.7 FOB+T/T after Shipment
Unit 13 Introduction of Foreign Trade English in the Export Sales Staff Exams外销员考试中的外经贸英语简介
13.1 Introduction the Examination for Export Sales Staff(外销员考试简介)
13.2 Introduction of Foreign Trade English Examination Part(外经贸英语考试部分介绍)
参考用书
Bibliography