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出版社:四川大学出版社

以下为《当代商务英语实务》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 四川大学出版社
  • 9787561488539
  • 23252
  • 0051163892-6
  • 文学
  • 外国语言文学
  • F7
  • 外语
  • 研究生、本科
内容简介
杜昌国主编的这本《当代商务英语实务(英文版)》按照国际贸易的一般流程将全书分为五个部分,涵盖了各个环节的知识:第一部分为国际商务的一般常识,内容涉及商务英语、国际贸易及电子商务的基本知识;第二部分为如何建立商务关系,包括如何撰写商务邮件与如何建立国际商务关系;第三部分为国际贸易的一般流程,包括询价、报价、还价、订单、合同、付款、商检、运输、保险及索赔等内容;第四部分为常见商务应用文写作,限于篇幅,本书只涉及备忘录、通知和报告三个较为常见或常用的专题;第五部分为附录,包括常用英汉、汉英职位表达,常见英汉包装用语,国际跟单信用证统一惯例及商务英语缩略语四个实用性较强的内容。
本书语言通俗,实用性强,既可作为高校国际贸易专业学生以及英语专业学生兼修国际贸易的教材,也可作为拥有一定英语水平的外贸专业人员与社会人士的学习用书和工具书。
目录

Part I General Knowledge


  1 What Is Business English?


    1.1 Definition of Business English


    1.2 Business English and BEC


    1.3 Importance of Business English


  2 International Trade


    2.1 What Is International Trade?


    2.2 International Trade and International Business


  3 E-Commerce


    3.1 Definition


    3.2 E-Commerce and E-Business


    3.3 Classifications


    3.4 E-Commerce Application


Part II Establishing Business Relations


  4 Business E-mail Writing


    4.1 Introduction


    4.2 Constituent Parts


    4.3 Business E-mail Styles


    4.4 Writing Principles


  5 Means to Establish Business Relations


    5.1 Introduction


    5.2 B2B Websites


    5.3 Trade Fairs


    5.4 China's Embassy


    5.5 Business Connections


    5.6 Advertisements in Media


Part III Process of International Trade


  6 Inquiry


    6.1 Introduction


    6.2 Specimen Inquiries


    6.3 Strategies for Reply


    6.4 Phishing Inquiries


    6.5 How to Identify Phishing Inquiries


  7 Offer


    7.1 Introduction


    7.2 Price Terms


    7.3 Price-list and Catalog


    7.4 Samples


    7.5 FCO and Firm Offer


    7.6 Strategies for Offer


  8 Counter-Offer


    8.1 Introduction


    8.2 What Is a Counter-Offer?


    8.3 How to Handle a Counter-Offer


  9 Order Confirmation


    9.1 Introduction


    9.2 Proforma Invoice


    9.3 Purchase Order


  10 Business Contract


    10.1 Introduction


    10.2 Contract Set-up


    10.3 Contract Language


    10.4 Sign and Counter-Sign


    10.5 Specimen Contracts


  11 Payment


    11.1 Introduction


    11.2 Payment Terms


    11.3 Means of Payment


    11.4 Performance Bond


  12 Commodity Inspection


    12.1 Introduction


    12.2 The Role of Inspection


    12.3 Inspection Agency


    12.4 Time and Place for Inspection


    12.5 Inspection Certificates


  13 Shipping


    13.1 Introduction


    13.2 International Express


    13.3 Air Shipping


    13.4 Ocean Shipping


    13.5 Railway Shipping


    13.6 Land Shipping


    13.7 Freight Charge


    13.8 Shipping Marks


  14 Insurance


    14.1 Introduction


    14.2 Insurance Charge Calculation


    14.3 Insurance Coverage


  15 Claim


    15.1 Introduction


    15.2 What Is a Claim?


    15.3 Structure of a Claim


    15.4 Principles of Lodging a Claim


Part IV Practical Business Writings


  16 Business Memo


    16.1 Introduction


    16.2 What Is a Memo?


    16.3 Structure of a Bussiness Memo


  17 Business Notice


    17.1 Introduction


    17.2 How to Write a Notice


  18 Business Report


Appendices


  Appendix 1 Customary Expressions for Job Titles


  Appendix 2 Words and Expressions Used for Packing


  Appendix 3 Uniform Customs & Practice for Documentary Credits


  Appendix 4 Abbreviations in Business English


Bibliography