- 四川大学出版社
- 9787561488539
- 23252
- 0051163892-6
- 文学
- 外国语言文学
- F7
- 外语
- 研究生、本科
本书语言通俗,实用性强,既可作为高校国际贸易专业学生以及英语专业学生兼修国际贸易的教材,也可作为拥有一定英语水平的外贸专业人员与社会人士的学习用书和工具书。
Part I General Knowledge
1 What Is Business English?
1.1 Definition of Business English
1.2 Business English and BEC
1.3 Importance of Business English
2 International Trade
2.1 What Is International Trade?
2.2 International Trade and International Business
3 E-Commerce
3.1 Definition
3.2 E-Commerce and E-Business
3.3 Classifications
3.4 E-Commerce Application
Part II Establishing Business Relations
4 Business E-mail Writing
4.1 Introduction
4.2 Constituent Parts
4.3 Business E-mail Styles
4.4 Writing Principles
5 Means to Establish Business Relations
5.1 Introduction
5.2 B2B Websites
5.3 Trade Fairs
5.4 China's Embassy
5.5 Business Connections
5.6 Advertisements in Media
Part III Process of International Trade
6 Inquiry
6.1 Introduction
6.2 Specimen Inquiries
6.3 Strategies for Reply
6.4 Phishing Inquiries
6.5 How to Identify Phishing Inquiries
7 Offer
7.1 Introduction
7.2 Price Terms
7.3 Price-list and Catalog
7.4 Samples
7.5 FCO and Firm Offer
7.6 Strategies for Offer
8 Counter-Offer
8.1 Introduction
8.2 What Is a Counter-Offer?
8.3 How to Handle a Counter-Offer
9 Order Confirmation
9.1 Introduction
9.2 Proforma Invoice
9.3 Purchase Order
10 Business Contract
10.1 Introduction
10.2 Contract Set-up
10.3 Contract Language
10.4 Sign and Counter-Sign
10.5 Specimen Contracts
11 Payment
11.1 Introduction
11.2 Payment Terms
11.3 Means of Payment
11.4 Performance Bond
12 Commodity Inspection
12.1 Introduction
12.2 The Role of Inspection
12.3 Inspection Agency
12.4 Time and Place for Inspection
12.5 Inspection Certificates
13 Shipping
13.1 Introduction
13.2 International Express
13.3 Air Shipping
13.4 Ocean Shipping
13.5 Railway Shipping
13.6 Land Shipping
13.7 Freight Charge
13.8 Shipping Marks
14 Insurance
14.1 Introduction
14.2 Insurance Charge Calculation
14.3 Insurance Coverage
15 Claim
15.1 Introduction
15.2 What Is a Claim?
15.3 Structure of a Claim
15.4 Principles of Lodging a Claim
Part IV Practical Business Writings
16 Business Memo
16.1 Introduction
16.2 What Is a Memo?
16.3 Structure of a Bussiness Memo
17 Business Notice
17.1 Introduction
17.2 How to Write a Notice
18 Business Report
Appendices
Appendix 1 Customary Expressions for Job Titles
Appendix 2 Words and Expressions Used for Packing
Appendix 3 Uniform Customs & Practice for Documentary Credits
Appendix 4 Abbreviations in Business English
Bibliography