- 武汉理工大学出版社
- 9787562946649
- 21717
- 0053161752-0
- 2014年12月
- 经济学
- 应用经济学
- F83
- 商务英语类
- 高职高专
本书适合作为高职高专金融、财会、贸易专业学生的学习用书,也可作为各金融机构的从业人员以及其他有意在金融领域工作的人士的参考读本。
Financial Markets 金融市场
Unit 1 Financial Markets Research
1.1 Financial Markets
1.2 Analysis of Today's Financial Markets--World Gripped by Largest Financial Crisis in 100 Years
1.3 Jim Rogers:China Should Open up Its Financial Markets Now
Unit 2 Financial Investment
2.1 Introduction
2.2 Financial Intermediaries
2.3 Portfolio Choice
2.4 Speculators and Markets
Banking 银行业
Unit 3 Banking Industry
3.1 Introduction to Banking Industry
3.2 Types of Banks
3.3 Bank Channels
3.4 Where Does Money Come From?
3.5 Banks in the Economy
Unit 4 Banking in China
4.1 Supervisory Bodies
4.2 Domestic Key Players
4.3 Reforms in the Banking Industry
4.4 Stakeholder Banks
Unit 5 Banking Services
5.1 Bank
5.2 Introduction of Banking Services
5.3 Bank Deposits
5.4 Bank Loans
Unit 6 Bank Risk Management
6.1 Brief Introduction
6.2 Key Risk Management
Unit 7 Bank Accounting
7.1 Brief Introduction
7.2 How Does Bank Accounting Work?
7.3 Types Of Books In Bank Accounting
Unit 8 Banking Supervision
8.1 What Is Banking Supervision?
8.2 The Importance of Banking Supervision
8.3 Methods of Ongoing Banking Supervision
8.4 How to Improve and Enhance Banking Supervision?
Foreign Exchange 外汇与外汇市场
Unit 9 Foreign Exchange Rates
9.1 Foreign Exchange and Foreign Exchange Rates
9.2 Theories of Foreign Exchange Rates
9.3 Determinants of Foreign Exchange Rates
Unit 10 Foreign Exchange Market
10.1 The Foreign Exchange Market and Its Purpose
10.2 Market Participants
10.3 Trading Characteristics
10.4 Financial Instruments
10.5 Asian Ex-Japan Hedge Funds Are Top Performers in May
Securities 证券
Unit 11 Stock Basics
11.1 Introduction to Stock
11.2 Stock Market
11.3 Marc Faber: I Won't Rush into Buying Stocks Right Now
Unit 12 Bond Basics
12.1 introduction to Bond
12.2 Bond Market
12.3 Differences Between Stocks and Corporate Bonds
Unit 13 Fundamental Analysis of Securities
13.1 Quantitative Analysis
13.2 Qualitative Factors
Insurance 保险
Unit 14 Introduction to Insurance
14.1 General Introduction to Insurance
14.2 Principles of Insurance
14.3 Insurance Contract
Unit 15 China Insurance Industry
15.1 Brief History
15.2 Outlooks--Golden Period of Development
Unit 16 Insurance Intermediaries
16.1 Introduction to Insurance Intermediaries
16.2 The Income of Insurance Intermediaries
16.3 Functions of Insurance Intermediaries
16.4 China's Insurance Intermediaries
Financial Derivatives 金融衍生工具
Unit 17 Financial Derivatives
17.1 Introduction to Financial Derivatives
17.2 Types of Financial Derivatives
17.3 Functions of Financial Derivatives
17.4 Risks and Benefits
Unit 18 Futures, Options and Swaps
18.1 Futures
18.2 Options
18.3 Swaps
References