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出版时间:2014年7月

出版社:中国水利水电出版社

以下为《电子商务英语教程(第二版)(赠1CD)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 中国水利水电出版社
  • 9787517020813
  • 121323
  • 0047154840-4
  • 2014年7月
  • 管理学
  • 工商管理
  • F713.36
  • 电子商务
  • 本科
内容简介
张海波主编的《电子商务英语教程(附光盘第2版21世纪高等院校规划教材)》是《电子商务英语教程》的第二版,专为高等院校、高职高专电子商务专业英语教学而编写。本书重点介绍电子商务的概念和分类、网络营销、电子支付、客户服务和物流等基础知识,此外还介绍了电子商务英语写作技巧等相关知识。本书选材新颖、用语规范、深入浅出、图文并茂,适合在线操作。
本书配有光盘,内含教学用PPT文件、参考译文和参考答案,既适合电子商务及相关专业的读者使用,也可作为商务人士的工具书。
目录

前言


Chapter 1 Overview of E-Commerce


    Unot 1


    1.1 Passage A


    1.2 Notes to passage A


    1.3 Activities


    1.4 Passage B


    1.5 Notes to Passage B


    1.6 Activities


    1.7 Basic E—merce English Writing


    1.8 Expanding Reading


    1.9 wrk online


  Unit 2


    2.1 Passage A


    2.2 Notes to passage A


    2.3 Activities


    2.4 Passage B


    2.5 Notes to Passage B


    2.6 Activities


    2.7 Basic E—merce English Writing


    2.8 Expanding Reading


    2.9 Work online


  Unit 3


    3.1 Passage A


    3.2 Notes to passage A


    3.3 Activities


    3.4 Passage B


    3.5 Notes to Passage B


    3.6 Activities


    3.7 Basic E—merce English Writing


    3.8 Expanding Reading


    3 9.Work on]ine


Chapter 2 Types of E-Cmmerce


  Unit 4


    4.1 Passage A


    4.2 Notes to passage A


    4.3 Activities


    4.4 Passage B


    4.5 Notes to Passage B


    4 6.Activities


    4.7 Basic E—merce English Writing


    4.8 Expanding Reading


    4.9 W0rk online


  Unit 5


    5 1.Passage A


    5.2 Notes to passage A


    5.3 Activities


    5.4 Passage B


    5.5 Notes to Passage B


    5.6 Activities


    5.7 Basic E—merce English Writing


    5.8 Expanding Reading


    5.9 Work online


Chapter 3 Network Marketing


  Unit 6


    6 1.Passage A


    6.2 Notes to passage A


    6.3 Activities


    6.4 Passage B


    6.5 Notes to Passage B


    6.6 Activities


    6.7 Basic E—merce English Writing


    6.8 Expanding Reading


    6.9 Work online


  Unit 7


    7 1 Passage A


    7.2 Notes to passage A


    7.3 Activities


    7.4 Passage B


    7.5 Notes to Passage B


    7.6 Activities


    7.7 Basic E—commerce English Writing


    7.8 Expanding Reading


    7.9 Work online


  Unit 8


    8 1 Passage A


    8.2 Notes to passage A


    8.3 Activities


    8.4 Passage B


    8.5 Notes to Passage B


    8.6 Activities


    8.7 Basic E—commerce English Writing


    8.8 Expanding Reading


    8.9 Wlnrk online


Chapter 4 Payment Online


  Unit 9


    9.1 Passage A


    9.2 Notes to passage A


    9 3 Activities


    9.4 Passage B


    9.5 Notes to Passage B


    9.6 Activities


    9.7 Basic E—commerce English Writing


    9.8 Expanding Reading


    9.9 Work online


  Unit 10


    10.1 PassageA


    10.2 Notes to passage A


    10.3 Activities


    10 4 Passage B


    10.5 Notes to Passage B


    10 6 Activities


    10.7 Basic E—commerce English Writing


    10.8 Expanding Reading


    l0.9 Work online


Chapter 5 Customer Service&Logistics


  Unit 11


    11.1 PassageA


    l1.2 Notes to passage A


    11.3 Activities


    11.4 Passage B


    11 5 Notes to Passage B


    l1.6 Activities-


    11.7 Basic E·commerce English Writing


    11 8 Expanding Reading


    11.9 Work online


  Unit 12


    12.1 Passage A


    12.2 Notes to passage A


    12.3 Activities


    12 4 Passage B


    12 5 Notes to Passage B


    12.6 Activities


    12.7 Basic E—commerce English Writing


    12 8 Expanding Reading


    12.9 Work online


Appendixes


  Appendix 1 Glossary


  Appendix 2 电子商务英语常见术语注解


  Appendix 3 电子商务英语专业词汇索引表


  Appendix 4 国际贸易实务常用词汇”


参考文献


参考网站