目    录
 
 



项目1　翻译与商务英语翻译引入··········· 1
任务1.1  翻译引入·························· 2
一、翻译的性质·································· 2
二、翻译的标准·································· 4
三、翻译的过程·································· 6
任务1.2  商务英语翻译引入············ 8
一、商务英语的定义·························· 8
二、商务英语的语言及文体特征······ 9
三、商务英语的翻译标准················ 14
综合案例分析································· 17
实训活动········································ 17
项目2　英汉语言对比与常用翻译方法
之直译与意译·························· 18
任务2.1  英汉语言对比················· 19
一、词汇对比···································· 19
二、句子结构对比···························· 21
三、英汉语篇对比···························· 24
任务2.2  常用翻译方法之直译与
意译································ 27
一、直译法········································ 27
二、意译法········································ 28
三、直译与意译的关系···················· 29
综合案例分析································· 31
实训活动········································ 32
项目3　名片翻译与英汉翻译技巧之词义的选择    33
任务3.1  名片翻译························ 34
一、名片介绍···································· 35
二、名片翻译技巧···························· 36
任务3.2  英汉翻译技巧之词义的
选择································ 43
一、根据词性确定词义···················· 44
二、根据词的语法形式确定词义···· 44
三、根据上下文确定词义················ 45
四、根据搭配关系确定词义············ 46
五、根据学科和专业选择词义········ 46
综合案例分析································· 48
实训活动········································ 49
项目4　商标翻译与英汉翻译技巧之词义的引申和褒贬 50
任务4.1  商标翻译························ 51
一、商标的定义和特征···················· 51
二、商标语言的构成························ 52
三、商标的翻译技巧························ 54
任务4.2  英汉翻译技巧之词义的引
申和褒贬························· 57
一、词义的引申································ 58
二、词义的褒贬································ 59
综合案例分析································· 63
实训活动········································ 63
项目5　组织机构名称翻译与英汉翻译
技巧之增词法·························· 64
任务5.1  组织机构名称翻译·········· 65
一、组织机构的定义与分类············ 65
二、组织机构名称的语言特点········ 67
三、组织机构名称的翻译技巧········ 68
任务5.2  英汉翻译技巧之增词法··· 73
一、从词汇上考虑增词···················· 73
二、从句法结构上考虑增词············ 77
三、从文化上考虑增词···················· 78
四、从修辞上考虑增词···················· 78
综合案例分析································· 80
实训活动········································ 80
项目6　标识语翻译与英汉翻译技巧之
重复法····································· 82
任务6.1  标识语翻译····················· 83
一、标识的定义及标识语的分类···· 84
二、标识语的语言特点···················· 85
三、标识语的翻译技巧···················· 86
任务6.2  英汉翻译技巧之重复法··· 90
一、汉译“多枝共干”结构中的
重复············································ 90
二、重复代词所替代的名词············ 92
三、重复强调型关系代词或关系
副词············································ 93
四、重复上文出现过的动词············ 94
五、重复同义词语···························· 94
六、译文修辞需要的重复················ 94
综合案例分析································· 97
实训活动········································ 97
项目7　广告翻译与英汉翻译技巧之
省译法····································· 98
任务7.1  广告翻译························ 99
一、广告的定义、特点与功能······ 100
二、广告的文体特征······················ 100
三、广告的翻译技巧······················ 105
任务7.2  英汉翻译技巧之省译法·· 109
一、句法性省译法·························· 110
二、修辞性省译法·························· 114
综合案例分析······························· 116
实训活动······································ 116
项目8　企业介绍翻译与英汉翻译
技巧之词类转换法················· 118
任务8.1  企业介绍翻译················ 119
一、企业介绍定义、功能及构成·· 120
二、企业介绍的文体特点·············· 120
三、企业介绍的翻译技巧·············· 122
任务8.2  英汉翻译技巧之词类转
换法······························ 125
一、转译成汉语动词······················ 126
二、转译成汉语名词······················ 128
三、转译成汉语形容词·················· 129
四、转译成汉语副词······················ 130
综合案例分析······························· 132
实训活动······································ 132
项目9　产品说明书翻译与英汉翻译技巧之反译法 134
任务9.1  产品说明书翻译············ 135
一、产品说明书的定义及构成······ 135
二、产品说明书的语言特点·········· 136
三、产品说明书翻译的原则·········· 138
四、产品说明书的翻译技巧·········· 139
五、产品说明书常用句型·············· 143
任务9.2  英汉翻译技巧之反译法·· 145
一、肯定译作否定·························· 146
二、否定译作肯定·························· 149
综合案例分析······························· 152
实训活动······································ 153