商务英语阅读教程 / 21世纪商务英语系列教材
作者： 王元歌、刘辉
出版时间：2014年3月
出版社：北京大学出版社
- 北京大学出版社
- 9787301122594
- 1版
- 166247
- 0043150512-2
- 平装
- 16开
- 2014年3月
- 432
- 304
- 文学
- 外国语言文学
- F71
- 国际贸易、商务英语等
- 本科（高师）
《商务英语阅读教程》的主要特点
各单元文章均选用近年来英美原版教材和报刊时文，语言规范，难度适中，反映当今世界经贸领域的最新动态，为教学提供鲜活的商务英语素材，具有很强的时代感和国际通用性；
按国际商务的主要领域由浅入深编写，各单元内容互相连贯，系统地介绍国际商务方面的知识，内容丰富，涵盖面广；
每单元集中讨论一个专题，既包括相关的理论知识，也包括实例分析；提供各单元练习参考答案，方便教师讲解和学生自学。本书由王元歌、刘辉主编。
Unit 1 Entering Foreign Markets
Text A Deciding How to Enter Foreign Markets
Text B Cooperative Joint Ventures in China
Unit 2 International Trade Theories
Text A Basic Theories of International Trade
Text B Protectionism Versus Free Trade
Unit 3 International Trade in Services
Text A The Importance of Services in International Trade:Defining Trade in Services
Text B Services in the World Economy
Unit 4 Technology Transfer
Text A Understanding Technology Transfer
Text B International Technology Transfer and Intellectual
Property Rights
Unit 5 Trade Barriers
Text A Forms of Trade Barriers
Text B How to Hurdle the Barrier
Unit 6 International Trade of China
Text A China' s Trade: Growth and Diversification
Text B China, US Complementary in Trade
Unit 7 Marketing Strategy
Text A The Four P's of the Marketing Strategy
Text B Uncontrollable Variables in Marketing Strategy
Unit 8 Marketing Environment
Text A The Major Macroenvironment Forces
Text B Host Country Political and Legal Environment
Unit 9 Advertising
Text A The World of Advertising
Text B Television Advertising and Radio Advertising
Unit 10 International Payment
Text A Basic Methods of International Payments and Settlements
Text B Multinational and Foreign Exchange
Unit 11 Foreign Exchange Rate
Text A The Functions of the Foreign Exchange Market
Text B The Asian Crisis
Unit 12 Securities Market
Text A Why Do Securities Markets Exist
Text B Investment Management in the 1990s
Unit 13 Monetary Policy and Fiscal Policy
Text A The Basic Idea of Monetary and Fiscal Policy
Text B China' s Monetary Policy in the Coming Years
Unit 14 International Corporate Governance
Text A International Corporate Governance
Text B Corporate Governance in China
Unit 15 Human Resources Management
Text A Human Resources Management
Text B Job Termination and Retirement
Unit 16 Global Logistics
Text A Global Integrated Logistics
Text B Logistics in Creating a Recycling Economy
Unit 17 E-commerce
Text A Understanding E-commerce
Text B Understanding E-commerce in China
Unit 18 International Business Organizations
Text A World Trade Organization
Text B Asia-Pacific Economic Cooperation
Key
Glossary
