商务英语综合教程4（含1光盘）
￥49.00定价
作者： 谭万文
出版时间：2017年5月
出版社：重庆大学出版社
- 重庆大学出版社
- 9787568903615
- 48111
- 0042183350-0
- 2017年5月
- 文学
- 外国语言文学
- H31
- 商务英语
- 本科
内容简介
谭万文主编，翁凤翔、郭桂杭总主编的《商务英语综合教程(附光盘4新时代商务英语专业系列教材) 》共12个单元，涉及商务宴请、商务文化、领导艺术、员工管理、市场营销、商务伦理、客户服务、供应链、金融顾问、电子商务、商业投资、商务谈判等专题。每单元都由导入性练习、课文A、词汇表、注释、练习和课文B组成。课文A主要选自英语国家的重要刊物；词汇表列出了课文中出现的商务术语和重要词汇；注释侧重于相关背景知识的介绍和较难概念与术语的解释；练习则紧紧围绕课文的重点和难点进行设计，包括对课文的理解和对重要词汇、术语的基本运用，形式丰富多样，能较好地检测和巩固所学知识。
课文B是延伸阅读，是学生自主学习的好材料。
本教材适合商务英语专业或英语专业(商务方向) 大二学生使用，也可作为英语爱好者和从事国际商贸活动人士的参考教材。
课文B是延伸阅读，是学生自主学习的好材料。
本教材适合商务英语专业或英语专业(商务方向) 大二学生使用，也可作为英语爱好者和从事国际商贸活动人士的参考教材。
目录
Unit 1 Business Lunch
Part I Lead-in Activities
Part II Intensive Reading
Text A Escalated Dining
Part III Supplementary Reading
Text B Essential Guide to the Business Lunch
Unit 2 Business Culture
Part I Lead-in Activities
Part II Intensive Reading
Text A Culture Clash
Part III Supplementary Reading
Text B Why Women Leave Tech: It's the Culture, Not because "Math Is Hard"
Unit 3 Leadership
Part I Lead-in Activities
Part II Intensive Reading
Text A The Ways Chief Executive Officers Lead
Part III Supplementary Reading
Text B The Boss with No Office
Unit 4 Employee Management
Part I Lead-in Activities
Part II Intensive Reading
Text A Rethinking HR' s Role in Employee Engagement
Part IIl Supplementary Reading
Text B Using Employee Segmentation to Bring out the Best in Your Workforce
Unit 5 Marketing
Part I Lead-in Activities
Part II Intensive Reading
Text A Marketing Moxie: Define Your Mission & Vision
Part III Supplementary Reading
Text B Content Marketing
Unit 6 Business Ethics
Part I Lead-in Activities
Part II Intensive Reading
Text A Software Engineers Need a Crash Course in Ethics
Part III Supplementary Reading
Text B Women May Avoid Business Careers to Maintain Ethical Integrity
Unit 7 Customer Service
Part I Lead-in Activities
Part II Intensive Reading
Text A Why Customer Experience Matters More than Ever for Enterprise IT?
Part III Supplementary Reading
Text B Earn Customer Loyalty without Losing Your Shirt
Unit 8 Supply Chains
Part I Lead-in Activities
Part II Intensive Reading
Text A Turn Your Supply Chain into a Profitable Growth Engine
Part III Supplementary Reading
Text B Apple Needs Good, Not Just Better, Supply Chain
Unit 9 Financial Advisor
Part I Lead-in Activities
Part IF Intensive Reading
Text A Hiring a Financial Advisor
Part III Supplementary Reading
Text B How to Fire Your Financial Advisor
Unit 10 E-Commerce
Part I Lead-in Activities
Part II Intensive Reading
Text A The Rise and Fall of an E-commerce Golden Child
Part III Supplementary Reading
Text B The Future of the Internet
Unit 11 Investment
Part I Lead-in Activities
Part II Intensive Reading
Text A Investment Risks
Part III Supplementary Reading
Text B Lethal Mistakes for Real Estate Investors
Unit 12 Negotiation
Part I Lead-in Activities
Part II Intensive Reading
Text A What to Be Communicated During Negotiation?
Part III Supplementary Reading
Text B Business Negotiation Metaphors
Part I Lead-in Activities
Part II Intensive Reading
Text A Escalated Dining
Part III Supplementary Reading
Text B Essential Guide to the Business Lunch
Unit 2 Business Culture
Part I Lead-in Activities
Part II Intensive Reading
Text A Culture Clash
Part III Supplementary Reading
Text B Why Women Leave Tech: It's the Culture, Not because "Math Is Hard"
Unit 3 Leadership
Part I Lead-in Activities
Part II Intensive Reading
Text A The Ways Chief Executive Officers Lead
Part III Supplementary Reading
Text B The Boss with No Office
Unit 4 Employee Management
Part I Lead-in Activities
Part II Intensive Reading
Text A Rethinking HR' s Role in Employee Engagement
Part IIl Supplementary Reading
Text B Using Employee Segmentation to Bring out the Best in Your Workforce
Unit 5 Marketing
Part I Lead-in Activities
Part II Intensive Reading
Text A Marketing Moxie: Define Your Mission & Vision
Part III Supplementary Reading
Text B Content Marketing
Unit 6 Business Ethics
Part I Lead-in Activities
Part II Intensive Reading
Text A Software Engineers Need a Crash Course in Ethics
Part III Supplementary Reading
Text B Women May Avoid Business Careers to Maintain Ethical Integrity
Unit 7 Customer Service
Part I Lead-in Activities
Part II Intensive Reading
Text A Why Customer Experience Matters More than Ever for Enterprise IT?
Part III Supplementary Reading
Text B Earn Customer Loyalty without Losing Your Shirt
Unit 8 Supply Chains
Part I Lead-in Activities
Part II Intensive Reading
Text A Turn Your Supply Chain into a Profitable Growth Engine
Part III Supplementary Reading
Text B Apple Needs Good, Not Just Better, Supply Chain
Unit 9 Financial Advisor
Part I Lead-in Activities
Part IF Intensive Reading
Text A Hiring a Financial Advisor
Part III Supplementary Reading
Text B How to Fire Your Financial Advisor
Unit 10 E-Commerce
Part I Lead-in Activities
Part II Intensive Reading
Text A The Rise and Fall of an E-commerce Golden Child
Part III Supplementary Reading
Text B The Future of the Internet
Unit 11 Investment
Part I Lead-in Activities
Part II Intensive Reading
Text A Investment Risks
Part III Supplementary Reading
Text B Lethal Mistakes for Real Estate Investors
Unit 12 Negotiation
Part I Lead-in Activities
Part II Intensive Reading
Text A What to Be Communicated During Negotiation?
Part III Supplementary Reading
Text B Business Negotiation Metaphors
