商务英语综合教程2(含1光盘)
¥45.00定价
作者: 李海峰
出版时间:2017年11月
出版社:重庆大学出版社
- 重庆大学出版社
- 9787562498964
- 157654
- 0042183349-2
- 2017年11月
- 文学
- 外国语言文学
- H31
- 商务英语
- 本科
内容简介
李海峰主编的《商务英语综合教程2》共12个单元,涉及经济学基础、石油与经济、大数据、税收政策、股市、证券市场监督、战争与经济、经济共同体、**品、网购、品牌形象、人才招聘等与经济和商务紧密联系的内容。每单元都由导入性练习、课文A 、词汇表、注释、练习和课文B组成。课文A主要选自英语国家的重要刊物;词汇表列出了课文中出现的商务术语和重要词汇;注释侧重于相关背景知识的介绍和较难概念与术语的解释;练习则紧紧围绕课文的重点和难点进行设计,包括对课文的理解和对重要词汇、术语的基本运用,形式丰富多样,能较好地检测和巩固所学知识。课文B是延伸阅读,是学生自主学习的好材料。
本教材适合商务英语专业或英语专业(商务方向)大一学生使用,也可作为英语爱好者和从事国际商贸活动人士的参考教材。
本教材适合商务英语专业或英语专业(商务方向)大一学生使用,也可作为英语爱好者和从事国际商贸活动人士的参考教材。
目录
Unit 1 Basic Economics Part I Lead-in Activities Part II Intensive Reading Text A Basic Economic Concepts Part III Supplementary Reading Text B The Confused Economy: Is the Business Cycle Dying?Unit 2 Oil and Economy Part I Lead-in Activities Part II Intensive Reading Text A Journey to the Center of the Earth Part III Supplementary Reading Text B Endless OilUnit 3 Big Data Part I Lead-in Activities Part II Intensive Reading Text A A Trillion Points of Data Part III Supplementary Reading Text B The Next Internet Boom: Dot-Gov StartupsUnit 4 Tax and Expenditure Part I Lead-in Activities Part II Intensive Reading Text A Tax, Tax, Spend, Spend Part III Supplementary Reading Text B Barack Obama Gives Way to Republicans over Bush Tax CutsUnit 5 Stock Exchange Part I Lead-in Activities Part II Intensive Reading Text A Speculators and Markets Part Ill Supplementary Reading Text B The Market for Foreign ExchangeUnit 6 Securities Supervision Part I Lead-in Activities Part II Intensive Reading Text A Living by Uncle Sam's Rules Part III Supplementary Reading Text B Shares Drop on IPO Wave, Lackluster DataUnit 7 War and Economy Part I Lead-in Activities Part II Intensive Reading Text A The Waiting Game Part III Supplementary Reading Text B Power UpUnit 8 Economic Bloc Part I Lead-in Activities Part II Intensive Reading Text A The Impact of Brexit on the British Pound & UK Economy Part III Supplementary Reading Text B The Eurozone in CrisisUnit 9 Luxury Part I Lead-in Activities Part II Intensive Reading Text A The Return of Luxury Part III Supplementary Reading Text B Time, Lost and FoundUnit 10 Online Shopping Part I Lead-in Activities Part II Intensive Reading Text A Arts and Crafts Find New Life Online Part III Supplementary Reading Text B Music for Free, and It's LegalUnit 11 Brand Image and Marketing Part I Lead-in Activities Part II Intensive Reading Text A Marriott Hip? Well, It's Trying Part III Supplementary Reading Text B Saving SaabUnit 12 Recruitment of Talents Part I Lead-in Activities Part II Intensive Reading Text A Stealing Managers from the Big Boys Part III Supplementary Reading Text B The Disposable Worker