- 重庆大学出版社
- 9787562496038
- 145737
- 0042183335-1
- 2016年9月
- 文学
- 外国语言文学
- H319.37
- 商务英语
- 本科
内容简介
本书为商务英语系列教材中商务英语阅读系列的第三册，在内容上注重英语阅读技能与商务基础知识的并重，同时兼顾跨文化交际意识的培养。全书共十二单元，内容主要涉及公司管理层如何激发员工效率和员工如何实现自身价值*化两个方面，可供读者在提高英语阅读技能的同时提升自身的职场素质，适合商务英语专业学生或国际商务领域的读者使用。
目录
Unit 1College InternshipsPart IThemeBased ReadingText AThe Importance of Internships to College StudentsText BBeating the Big City Lights for Tech RecruitmentPart IIReading SkillsReading Strategies—How to Read Textbooks, Essays and NovelsPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 2Motivating PeoplePart IThemeBased ReadingText AWhat People Want from Work: MotivationText BMotivating People: Getting Beyond MoneyPart IIReading SkillsDenotation and ConnotationPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 3OrganizationPart IThemeBased ReadingText AThe Six Defining Traits of the Successful 21st Century OrganizationText BRenewal Ability of OrganizationsPart IIReading SkillsMaking InferencesPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 4CareerPart IThemeBased ReadingText ACareer DevelopmentText BHow to Start Thinking About a Career ChangePart IIReading SkillsFigurative LanguagePart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 5Job SatisfactionPart IThemeBased ReadingText AImprove Your Employees’ Job SatisfactionText BHow to Keep APlayers ProductivePart IIReading SkillsDistinguishing Between Facts and OpinionsPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 6Business CompetitionPart IThemeBased ReadingText ACompetitionText BEconomic CompetitionPart IIReading SkillsTechniques that Twist the TruthPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 7PromotionPart IThemeBased ReadingText AConsumer Sales PromotionText BHow to Make Attractive PromotionsPart IIReading SkillsIdentifying the Author’s PurposePart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 8Business LeadershipPart IThemeBased ReadingText AThe Real Leadership Lessons of Steve JobsText BHow Should Managers Lead Their Organization?Part IIReading SkillsIdentifying the Author’s ViewpointPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 9Management StylePart IThemeBased ReadingText AChoosing a Managerial Style of Your OwnText BMicrosoft Enters Middle AgePart IIReading SkillsIdentifying the Author’s TonePart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 10Crisis ManagementPart IThemeBased ReadingText ABusiness CrisisText BHow to Resolve a CrisisPart IIReading SkillsDrawing Conclusions and Predicting OutcomesPart IIIReading Practice
Unit 2Motivating PeoplePart IThemeBased ReadingText AWhat People Want from Work: MotivationText BMotivating People: Getting Beyond MoneyPart IIReading SkillsDenotation and ConnotationPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 3OrganizationPart IThemeBased ReadingText AThe Six Defining Traits of the Successful 21st Century OrganizationText BRenewal Ability of OrganizationsPart IIReading SkillsMaking InferencesPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 4CareerPart IThemeBased ReadingText ACareer DevelopmentText BHow to Start Thinking About a Career ChangePart IIReading SkillsFigurative LanguagePart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 5Job SatisfactionPart IThemeBased ReadingText AImprove Your Employees’ Job SatisfactionText BHow to Keep APlayers ProductivePart IIReading SkillsDistinguishing Between Facts and OpinionsPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 6Business CompetitionPart IThemeBased ReadingText ACompetitionText BEconomic CompetitionPart IIReading SkillsTechniques that Twist the TruthPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 7PromotionPart IThemeBased ReadingText AConsumer Sales PromotionText BHow to Make Attractive PromotionsPart IIReading SkillsIdentifying the Author’s PurposePart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 8Business LeadershipPart IThemeBased ReadingText AThe Real Leadership Lessons of Steve JobsText BHow Should Managers Lead Their Organization?Part IIReading SkillsIdentifying the Author’s ViewpointPart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 9Management StylePart IThemeBased ReadingText AChoosing a Managerial Style of Your OwnText BMicrosoft Enters Middle AgePart IIReading SkillsIdentifying the Author’s TonePart IIIReading PracticeSection AReading ComprehensionSection BBanked Cloze
Unit 10Crisis ManagementPart IThemeBased ReadingText ABusiness CrisisText BHow to Resolve a CrisisPart IIReading SkillsDrawing Conclusions and Predicting OutcomesPart IIIReading Practice
