高级商务英语教程2（含1光盘）
￥49.00定价
作者： 白桦
出版时间：2017年5月
出版社：重庆大学出版社
- 重庆大学出版社
- 9787568900997
- 173965
- 0042183341-9
- 2017年5月
- 管理学
- 工商管理
- F7
- 商务英语
- 本科
内容简介
由白桦主编的《**商务英语教程(附光盘2新时 代商务英语专业系列教材)》的课文均取材于国内外 **报纸杂志，体现了世界范围内商务活动日新月异 的变化。本教材的编写目的是：在进一步提升高年级 学生实际语言运用能力和国际商务领域中的跨语言、 跨文化、跨学科的交际能力的同时，重在培养学生针 对现实商务活动和话题独立分析、解决问题的能力。
教材的各个环节实现了英语语言技能训练与商务 专业知识学习的交叉与融合。该教材共12个单元，每 个单元分为Preview Activities，Intensive Reading，Supplementary Reading三大部分。各单 元内容分别涉及以下话题：商业伦理、文化创意产业 、商界**、投资与风险管理、避税天堂与企业逃税 、众筹、并购、电子商务、变革管理、企业与气候变 化、中国的创造力、一带一路。
本教材适合于商务英语专业或英语专业(商务方 向)大三学生使用，也可作为英语爱好者和从事国际 商贸活动人士的参考教材。
教材的各个环节实现了英语语言技能训练与商务 专业知识学习的交叉与融合。该教材共12个单元，每 个单元分为Preview Activities，Intensive Reading，Supplementary Reading三大部分。各单 元内容分别涉及以下话题：商业伦理、文化创意产业 、商界**、投资与风险管理、避税天堂与企业逃税 、众筹、并购、电子商务、变革管理、企业与气候变 化、中国的创造力、一带一路。
本教材适合于商务英语专业或英语专业(商务方 向)大三学生使用，也可作为英语爱好者和从事国际 商贸活动人士的参考教材。
目录
Unit 1 Business Ethics Part I Preview Activities Part II Intensive Reading Text A Valley of the Dudes Part III Supplementary Reading Text B Business Values and Ethics in China—a Problem for International Companies？Unit 2 Cultural and Creative Industry Part I Preview Activities Part II Intensive Reading Text A The UK's Challenges and Recommendations in Investing in the Cuhural and Creative Industries Ecosystem Part III Supplementary Reading Text B Hong Kou~s Arts，Culture and Creative IndustriesUnit 3 Business Leaders Part I Preview Activities Part II Intensive Reading Text A A Chinese Torchbearer Part III Supplementary Reading Text B Samsung，The Soft SuccessionUnit 4 Investment and Risk Management Part I Preview Activities Part II Intensive Reading Text A Investing Agriculture Part III Supplementary Reading Text B Astounding ClaimsUnit 5 Tax Haven and Corporate Tax Evasion Part I Preview Activities Part II Intensive Reading Text A Corporate Tax Still Slipping the Net Part III Supplementary Reading Text B Property Taxes：Assessing the AssessmentsUnit 6 Crowdfundinfl Part I Preview Activities Part II Intensive Reading Text A Crowdfunding，Cool! Part III Supplementary Readingt Text B Why Chinese Crowdfunding Sites Aren’t Really For EntrepreneursUnit 7 Mergers and Acquisitions Part I Preview Activities Part II Intensive Reading Text A Mergers and AcquisitionNew Rules for Attraction Part III Supplementary Reading Text B Merger，Acquisition，AllianceWhich is the Best？Unit 8 E—commerce Part I Preview Activities Part II Intensive Reading Text A Alibabafrom Clicks to Bricks Part III Supplementary Reading Text B Online Offerings Are Shaping the Future of China's Consumer Credit MarketUnit 9 Corporations and Climate Change Part I Preview Activities， Part II Intensive Reading Text A Oil Companies and Climate Change，”Nodding Donkeys” Part III Supplementary Reading Text B Climate ChangeClear Thinking NeededUnit 10 Change Management Part I Preview Activities Part II Intensive Reading Text A A PaleRe of Planst Part III Supplementary Reading Text B 10 Principles of Change ManagementUnit 1 1 Chinese Innovation and Creativity Part I Preview Activities Part II Intensive Reading Text A Calibrating Chinese Creativity Part III Supplementary Reading Text B Chinnovation：Unraveling the Dynamics of Chinese InnovationUnit 12 0ne Belt0Re Road Part I Preview Activities Part II Intensive Reading Text A China's”One BeltOne Road”To Where？ Part III Supplementary Reading Text B RMB Internationalization Spreads Wings with”Belt and Road”Strategy
