- 华东师范大学出版社
- 9787561755426
- 144408
- 0051151391-3
- 2007年9月
- 管理学
- 工商管理
- F2
- 经管
- 本专科
内容广泛全书共20单元，内容涵盖管理学原理、市场营销管理、广告促销、财务管理、人力资源管理、国际营销等领域。
选文经典本书参考了大量的英文原版教材和专业文献，语言地道且难度适中，力求原汁原味地体现专业英语的文体结构、风格特征和修辞技巧。
形式新颖每单元除了课文和注释之外，还有丰富的练习和补充阅读材料，可以充分调动学习者的阅读兴趣。
Unit 1 The Evolution of Management as a Field of Study
Unit 2 The Scope of Management
Unit 3 What are Orgnizations ?
Unit 4 Developing Qpality and Competitive Advantage
Unit 5 Competitive Industry Environment Analysis
Unit 6 Materials and Process ~ Management of a Company
Unit 7 Operating Statement of a Company
Unit 8 Human Resource Management: An Overview
Unit 9 Types of Marketing Research
Unit 10 Defining Customer Value and Satisfaction
Unit 11 Delivering Customer Value and Satisfaction
Unit 12 Retailer Marketing Decisions
Unit 13 Integrated Logistics Management
Unit 14 The Characteristics of Services and Their Related Marketing Strafegies
Unit 15 How to Set a Price on a Product ,
Unit 16 Steps in Developing Effective Communication
Unit 17 Sales Promotion
Unit 18 The Realities of Public Relations
Unit 19 Personal Selling
Unit 20 Functions of Advertising
Key to Exercises
