- 高等教育出版社
- 9787040280418
- 1版
- 135935
- 0045155224-4
- 异16开
- 文学
- 外国语言文学
- F59
- 通用
- 本科
Chapter 1 An Introduction to Tourism旅游简介
Chapter 2 Tourism Literatures and Ideologies旅游文学与思想
Chapter 3 Tourism Trends and Fashions旅游趋势与潮流
Chapter 4 Demograph ic Factors人口因素‘
Chapter 5 A Leisure-Oriented Society休闲社会
Chapter 6 Physical Fitness and Other Special Interests健康与其他特殊兴趣
Chapter 7 New International Tourist Route—Visitor Sequence to New Destinations新国际旅游线路——游客访问顺序——87
Chapter 8 Services to the Industry行业服务
Chapter 9 The Origins and Development of Mass Tourism大众旅游的起源与发展
Chapter 10 Legal Issues in Tour Operations旅行社经营中的法律问题
Chapter 11 The Tourism Chain Of Distribution旅游分销系统
Chapter 12 Integration in the Tourism Industry旅游旅行业整合
Chapter 13 Tourism Operating Scene旅游业经营现状
Chapter 14 Tour Operating批发商经营
Chapter 15 Planning,Marketing and Operating Package Tours包价游的规划、营销和操作
Chapter 16 Specialized Tour Operators专营化批发商
Chapter 17 The B2B and B2C Reservation System预订系统
Chapter 18 Travel Retailing旅游旅行代理商
Chapter 19 The Role of Travel Agent旅行社的角色
Chapter 20 Aviation Business航空业
Chapter 21 Domestic and International Air Carriers国内国际航空公司
Chapter 22 Airline Operation航空公司运行
Chapter 23 Rail Service and Tourism铁路服务与旅游
Chapter 24 Travel Related Services旅行附属服务
Appendices
Bibliography
