实用商务英语写作
￥39.00定价
作者： 李蓉
出版时间：2017年9月
出版社：清华大学出版社、北京交通大学出版社
- 清华大学出版社、北京交通大学出版社
- 9787512133242
- 1-1
- 118452
- 67189341-0
- 平装
- 16开
- 2017年9月
- 499
- 320
- 文学
- 外国语言文学
- F7
- 商务英语
- 本科、高职
内容简介
全书共分为四个部分，各部分又分为若干单元。*部分系统介绍商务写作的基本知识；第二部分介绍常用商务写作文体，如备忘录，商务便条，商务报告，商业建议书等，遴选使用地道的美国商界商务范文，结合范文和即时练习，为学生学习各类商务写作文体提供有利帮助。第三部分以外贸函电为主，由易渐难地从寻找客户、磋商订单、签订合同、处理纠纷和寻找代理等环节逐一展现外贸的各个环节，介绍了建立业务关系、询价、报盘、还盘、订货、支付、包装、装运、保险、索赔、代理等内容；第四部分为实训部分，以案例方式通过让学生完成贸易中整套信函的撰写来切实掌握实践各类商务写作；附录结合贸易各环节，提炼常见的单据，帮助学生熟悉相关外贸单证。
目录
Contents
Part 1 An Overview of Business Writing 1
Chapter 1
Definition and Function of Business Writing 2
Chapter 2
Fundamentals of Effective Business Writing 6
Part 2 Major
Business Writing 11
Chapter 3
Business Email 13
Chapter 4
Business Memo 32
Chapter 5
Business Report 42
Chapter 6
Business Proposal 63
Chapter 7
Business Letter 81
Part 3 Routine
Business Transaction Letter 99
Chapter 8
Inquiries and Replies 100
Chapter 9 Price
Discussion 116
Chapter 10
Order and Replies 134
Chapter 11
Payment 153
Chapter 12
Packing 171
Chapter 13
Shipping 189
Chapter 14
Insurance 207
Chapter 15
Complaints and Settlement 224
Chapter 16
Business Partnership 243
Part 4 Simulation
Training in Business Writing 270
Chapter 17
Business Correspondence 271
Chapter 18
Business Memo Writing 316
Chapter 19
Business Report Writing 317
Chapter 20
Business Proposal Writing 320
Part 1 An Overview of Business Writing 1
Chapter 1
Definition and Function of Business Writing 2
Chapter 2
Fundamentals of Effective Business Writing 6
Part 2 Major
Business Writing 11
Chapter 3
Business Email 13
Chapter 4
Business Memo 32
Chapter 5
Business Report 42
Chapter 6
Business Proposal 63
Chapter 7
Business Letter 81
Part 3 Routine
Business Transaction Letter 99
Chapter 8
Inquiries and Replies 100
Chapter 9 Price
Discussion 116
Chapter 10
Order and Replies 134
Chapter 11
Payment 153
Chapter 12
Packing 171
Chapter 13
Shipping 189
Chapter 14
Insurance 207
Chapter 15
Complaints and Settlement 224
Chapter 16
Business Partnership 243
Part 4 Simulation
Training in Business Writing 270
Chapter 17
Business Correspondence 271
Chapter 18
Business Memo Writing 316
Chapter 19
Business Report Writing 317
Chapter 20
Business Proposal Writing 320
