- 中国铁道出版社
- 9787113209735
- 132313
- 2015年10月
- 未分类
- 未分类
- H31
由孙晓春、安亚娜主编的《国际商务沟通》主要内容包括：Culture and Communication(文化及沟通)、Intercultural Theories(跨文化理论)、Oral Communication(口头沟通)、Non-vetbal Communication(非口头沟通)、Written Communication(书面沟通)、Business Etiquette(商务礼节)及Social Customs(社会习俗)。重点介绍了跨文化商务沟通的基础理论，跨文化商务口头沟通、非口头沟通及书面沟通的原则和技巧，跨文化商务沟通礼节及不同文化的商务及社会习俗。
本书理论结合实际，主要内容用英文撰写。适用于高校国际贸易、国际商务、国际金融、市场营销、工商管理、旅游管理、人力资源管理、工程管理等专业的国际商务沟通双语课程教学，也适合作为大专院校经济与管理类相关专业方向的教材，对于广大对外贸易和对外经济工作的业务人员，以及在中外合资企业工作的管理及业务人员等都是一本很实用的参考书。
Chapter 1 Culture and Communication
I. Understanding Culture
II. Responses to Other Cultures
III. Basics of Communication
Chapter 2 Intercultural Theories
I. Kluckhohn and Strodtbeck's Value Orientations
II. Hofstede's Cultural Dimensions
III. Edward Hall's Dimensions
Chapter 3 Oral Communication
I. Definition
II. Unique Status of Human Language
III. Origin
IV. Linguistic Diversity
V. Classification of Languages
VI. Informal Languages
VII. Vocabulary Equivalence
VIII. Parables and Proverbs
IX. Conversation Taboos
X. Translation and Interpretation
XI. Paralanguage
XII. Language and Culture Interaction
Chapter4 Non-verbal Communication
I. Time
II. Space
III. Eye Contact
IV. Smell
V. Touch
VI. Body Movement
VII. Color
VIII. Silence
IX. Metacommunication
Chapter 5 Written Communication
I. International English
II. Writing Tone and Style
III. Letter Formats
IV. Fax
V. E-mail
VI. Resume
Chapter 6 Business Etiquette
I. Greetings
II. Business Card Exchange
III. Dining Practices
IV. Smoking
V. Tipping
VI. Gift Giving
VII. Traveling
VIII. Netiquette
IX. Class Structure
Chapter 7 Social Customs
I. Business Humor
II. Superstitions and Taboos
III. Dress and Appearance
IV. Holidays and Holy Days
V. Office Customs and Practices
VI. Customary Demeanor
VII. Bribery.
VIII. Male and Female Relationships
IX. Special Foods and Consumption Taboos
References
