外贸函电实战--情境仿真+案例剖析 / 应用型本科规划教材
作者： 李为
出版时间：2014年8月
出版社：教育科学出版社
- 教育科学出版社
- 9787504185716
- 119864
- 2014年8月
- 未分类
- 未分类
- H315
李为主编的《外贸函电实战--情境仿真+案例剖析(应用型本科规划教材)》在正式出版前，曾作为内部讲义在编写团队所在高校先期试用，并在教学实践中不断修改、完善。本书以应用为导向，突出教学内容的实用性、针对性和可操作性，特别强调国际贸易实务与英语函电写作知识的双向融合，设置合乎国际贸易操作规则的仿真情境及案例，帮助学生体验国际贸易操作流程，旨在培养学生掌握外贸英语函电的基本知识，熟练写出规范、地道的国际商务信函，准确地表达国际商务意图和决策的专业技能和素质。
Chapter 1 The Layout and Structure of Business Letters
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 2 Establishing Business Relations
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 3 Inquiries
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 4 Quotations and Offers
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 5 Counter-offers
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 6 Orders and Acknowledgement
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 7 Payment
Section I. Warming-up Questions
Section II. Basic Knowledge
Section IlL Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 8 Letter or Credit
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 9 Packing and Shipment
Section I. Warming-up Questions
Section II. Basic Knowledge
Section IlL Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 10 Insurance
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 11 Complaints and Claims
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
Chapter 12 Agent
Section I. Warming-up Questions
Section II. Basic Knowledge
Section III. Scene Simulation
Section IV. Specimen Letter
Section V. Useful Words & Expressions
Section VI. Exercises & Case Study
附 录
自测习题
实训项目
参考文献
