跨文化交际实训(第2版)
作者： 房玉靖，姚颖
出版时间：2014年8月
出版社：对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566311009
- 57610
- 2014年8月
- 未分类
- 未分类
- H31
房玉靖、姚颖主编的《跨文化交际实训(第2版十二五规划商务英语高职高专系列教材)》通过对英语国家较为典型的主流文化现象进行描述、阐释和讨论，培养学生对目的语文化的兴趣和理解力，进而使学生主动观察、分析、对比、评价文化及文化差异现象，较为客观、系统、全面地认识英语国家的文化，以有效拓宽学生的国际视野，提高学生的跨文化交际意识，培养学生的跨文化交际能力。
Chapter 1 Culture， Communication & Intercultural Communication
Ⅰ.Culture
Ⅱ.Communication
Ⅲ.Intercultural Communication
Ⅳ.Intercultural Business Communication
Chapter 2 Verbal Communication
Ⅰ.Verbal Communication
Ⅱ.Oral Communication
Ⅲ.Written Communication
Chapter 3 Nonverbal Communication
Ⅰ.Introduction to Nonverbal Communication
Ⅱ.Body Language （Kinesics）
Ⅲ.Eye Contact
Ⅳ.Body Touch
Ⅴ.Paralanguage
Ⅵ.Spatial Language
Ⅶ.Temporal Language
Chapter 4 Cultural Values
Ⅰ.Definition of Values
Ⅱ.Kluckhohn and Strodtbeck's Value Orientations
Ⅲ.Hofstede's Dimensions of Cultural Values
Ⅳ.Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck's Scheme
Ⅴ.Hall's High—context and Low—context Orientation
Chapter 5 Culture Shock in Intercultural Communication
Ⅰ.Definition & Causes of Culture Shock
Ⅱ.Stages of Culture Shock
Ⅲ.Symptoms of Culture Shock
Ⅳ.Strategies for Managing Culture Shock
Chapter 6 Business Etiquette & Social Customs
Ⅰ.Introductions and Greetings
Ⅱ.Social Entertainment
Ⅲ.Gift Giving and Receiving
Ⅳ.Dressing Rules
Ⅴ.Social Customs
Ⅵ.Humor， Superstitions and Taboos
Ⅶ.Business Scheduling
Chapter 7 Intercultural Business Negotiation
Ⅰ.Definition of Negotiation
Ⅱ.Framework for Intercultural Negotiation
Ⅲ.Intercultural Negotiation Styles
Ⅳ.Phases of Negotiation
Ⅴ.Skills of Successful Negotiators
Ⅵ.Intercultural Negotiation Guidelines
Chapter 8 Intercultural Market Communication
Ⅰ.Intercultural Brand Marketing
Ⅱ.Intercultural Advertising
Ⅲ.Certain Aspects of Culture Affecting Marketing and Advertising
Reference Key
Bibliography
