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出版时间:2008年3月

出版社:华东师范大学出版社

以下为《当代商务英语阅读教程 2 学生用书》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 华东师范大学出版社
  • 9787561758229
  • 119199
  • 0053151176-4
  • 2008年3月
  • 文学
  • 外国语言文学
  • F71
  • 商务英语
  • 高职高专
内容简介
《当代商务英语阅读教程(2学生用书)》是专门为高职高专商务英语专业学生精心编写的。由著名英语专家井升华主编,高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,由外籍商务英语专家审定把关。
《当代商务英语阅读教程(2学生用书)》有以下特点:
起点、难度适当,符合高职学生特点;
注重语言基本功,强化阅读技能训练;
富有时代特色,商务与语言有机衔接;
重在培养职业能力,适应商务职场需要;
配有光盘、多媒体课件及网站,方便课余巩固。
目录

Unit 1  汽车与交通


  Topic—based Content:Automobiles and Transportation


  Topic Reading:Extracts of Automobiles and Transportation


  Extract 1:Automobile Industry


  [相关链接]Related Link:Brands of Cars


  Extract 2:Traffic Congestion and Its Solution


  [文化链接]  Culture Link:Carpool/Vanpool


  Extract 3:China’S Drive for Local Car Brands


  Extract 4:China Starts Driving in Style


  [文化链接]  Culture Link:Driving Through


  [实例链接]Link to Authentic Document:Car Exchange Agreement


Unit 2  “租”出好生意


  Topic-based Content:Leasing


  Topic Reading:Extracts of Leasing


  Extract 1:How to Choose an Equipment Leasing Company


  Extract 2:Equipment Leasing


  [实例链接]Link to Authentic Document:Rental Agreement


  Extract 3:Leasing Advantages


  [相关链接]  Related Link:租约小知识


  Extract 4:How Do I Buy My Car at the End of the Lease?


  [实例链接]Link to Authentic Document:LEASE


Unit 3  观光“财道”


  Topic—based Content:Toufism


  Topic Reading:Extracts of Tourism


  Extract 1:Tourist Industry


  Extract 2:Planning Your Trip


  [文化链接]  Culture Link:To Be Time Travelers


  [相关链接]  Related Link:China to Become the Second Largest Tourism Economy with in the Decade


  Extract 3:Safety and Security Warning


  Extract 4:Cultural Tourism


  [实例链接]Link to Authentic Document:A Tourist Promotional Letter


Unit 4  商贸经典路——丝绸之路


  Topic-based Content:Silk Route


  Topic Reading:Extracts of Silk Route


  Extract 1:The Story and Its Significance


  Extract 2:Foreign Influence


  [相关链接]  Related Link:The Region of the Silk Route


  Extract 3:Marco Polo on the Silk Route


  Extract 4:Living In Silk:Chinese Textiles through 5,000 Years


  [文化链接]  Culture Link:Digital Silk Road


Unit 5  创意掘金


  Topic-based Content:Creative Industry


  Topic Reading:Extracts of Creative Industry


  Extract 1:Definition and Boundaries of Creative Industry


  Extract 2:Significance of Creative Industry


  [文化链接]Culture Link:The Best Product Design of 2006


  Extract 3:Creative Industry in the World


  Extract 4:Creative Industry in UK


  [相关链接]  Related Link:An 0fflclal Measure of Innovation


Unit 6  服务至上&休闲招财


  Topic—based Content:Service&Leisure Industry


  Topic Reading:Extracts of Service&Leisure Industry


  Extract 1:Leisure Industry


  Extract 2:Services


  [文化链接]  Culture Link:The Forgotten Pioneer of Corporate Design


  Extract 3:Service Industries


  Extract 4:Leisure Society


  [相关链接]Related Link:Public Utilities


Unit 7  商界谈吃


  Topic—based Content:Eating Culture


  Topic Reading:Extracts of Eating Culture


  Extract 1:Eating Culture


  Extract 2:Eating Disorders&Body Image


  [文化链接]Culture Link:The Art of Eating


  Extract 3:Cultural Diversity:Eating in America


  Extract 4:A Chinese Banquet


  [文化链接]Culture Link:Why Are You Overweight?


Unit 8  期中复习


  Topic—based Content:A Review of the Content from Unit 1 to 7


  Topic Reading:Extracts of E—Commerce


  Extract 1:Nokia’S Do—Everything Phone


  Extract 2:E—Shopping Hits New Highs in Britain


  Extract 3:The$4,017 Hair Dryer


  [阅读链接]Link to Reading Attack Skill


Unit 9  商界英雄记


  Topic-based Content:Corporations and the Entrepreneurs


  Topic Reading:Extracts of Corporations and the Entrepreneurs


  Extract 1:Corporations and Entrepreneurs


  Extract 2:Large Corporations


  [相关链接]Related Link:Multinational Corporation


  Extract 3:How Companies Go International


  Extract 4:Women Entrepreneurs and Risk


  [相关链接]Related Link:Lenovo


  [阅读链接]Link to Reading Attack Skill


Unit 10  企业及其系统


  Topic-based Content:Business and Its Components


  Topic Reading:Extracts of Business and Its Components


  Extract 1:Business Administration


  Extract 2:Businesses Components


  [相关链接]Related Link:Business Education


  Extract 3:Management Information Systems(MIS)


  Extract 4:0ffice System


  [文化链接]  Culture Link:From Business Owner to Business Leader


Unit 11  管理科学管窥


  Topic—based Content:Management


  Topic Reading:Extracts of Management


  Extract 1:Defining Management


  Extrat 2:Management Functions


  [文化链接]Culture Link:Managers Must Learn