Unit  1  商标知多少

  Topic—based Content：Trademark，Brand and Logo

  Topic Reading：Extracts of Trademark，Brand and Logo

  Extract 1：Trademarks

  Extract 2：The Trademark Application Process

  [实例链接]Li nk to Authentic Document：Sample Trademarks

  Extract 3：Brand&Log0

  Extract 4：Coca—Cola

  [文化链接]Culture Link：Branding—It's All about Focus

  [实例链接]Link to Authentic Document：Trademark Assignment

Unit  2  广告风云录

  Topic—based Content：Advertising Industry

  Topic Reading：Extracts of Advertising Industry

  Extract 1：Advertising

  Extract 2：Advertising Media

  [相关链接]Related Link：Background History of Advertising

  [文化链接]Culture Link：The Top Tens on the Internet

  Extract 3：Misleading Advertising

  Extract 4：Advertising Careers

  [文化链接]Culture Link：Authentic Advertisements

Unit  3  广告妙语

  Topic—based Content：Language of Advertising

  Topic Reading：Extracts of Language of Advertising

  Extract 1：Opinions on Advertising Language

  Extract 2：Copywriting and Copywriter

  [文化链接]Culture Link：Nice’n Easy

  Extract 3：Creative Work by Copywriters

  Extract 4：The Future of Ad Writing

  [文化链接]Culture Link：Effective Ads

  [阅读链接]Link to Reading Attack Skill：Acronym

Unit  4  传媒巨子风云录

  Topic—based Content：Time Warner

  Topic Reading：Extracts of Time Warner

  Extract 1：Time Warner Inc．

  Extract 2：Values of Time Warner

  Extract 3：From Time Warner to AOL Time Warner and to Time Warner(TWX)

  Extract 4：Background of the Merger

  [文化链接]Culture Link：The Future of Digital Media

Unit  5  营销为王

  Topic—based Content：Marketing Mix

  Topic Reading：Extracts of Marketing Mix

  Extract 1：Marketing Plan

  Extract 2：Marketing Mix

  [相关链接]Related Link：McDonald’s Five P's

  Extract 3：The Product Life Cycle

  Extract 4：HOW to Create a Marketing Plan

  [文化链接]Culture Link：The Five Roles of a Great Leader

  [阅读链接]Link to Reading Attack Skill：“一driven”Compound Words

Unit  6  探秘营销模式

  Topic—based Content：Market and Marketing Moulds

  Topic Reading：Extracts of Market and Marketing Moulds

  Extract 1：Market and Marketing

  Extract 2：Projecting Market Share

  [相关链接]Related Link：Network Marketing—Internet Business Do’S and Don’ts

  Extract 3：Internet Based Network Marketing Success

  Extract 4：Creating New Retailing Moulds

  [文化链接]Culture Link：Supermarket Competition in UK

Unit  7  销售文化

  Topic—based Content：Different Kinds of Sales Cultures

  Topic Reading：Extracts of Different Kinds of Sales Cultures

  Extract 1：Car Boot Sale

  Extract 2：Some Other Sales or Shops

  [文化链接]Culture Link：1 6 eBay Success Secrets

  Extract 3：Yard Sales and Garage Sales

  Extract 4：Will Wal—Mart Last Forever?

  [文化链接]Culture Link：Five—and—Dime Store

  [相关链接]Related Link：Building Your MLM Business

Unit  8  期中复习

  Topic—based Content：A Review of the Content from Unit 1 to Unit 7

  Topic Reading：Extracts about Marketing Mix

  Extract 1：Definitions of Advertising

  Extract 2：Is Your Product D．U．M．B．Enough to Take Overseas?

  Extract 3：How to Avoid Blunders in Advertising?

Unit  9  知识产权必知录

  Topic—based Content：Intellectual Property and Patent

  Topic Reading：Extracts of Intellectual Property and Patent

  Extract 1：Intellectual Property

  Extract 2：World Intellectual Property Organization

  [实例链接]Link to Authentic Document(1)：IPA

  [实例链接]Link to Authentic Document(2)：Patent

  Extract 3：Patent and Its Application

  Extract 4：Infringement&Piracy

  [文化链接]Culture Link：Patents and Inventions

  A Press Release

  [实例链接]Link to Authentic Documents(3)：Copyright

  [阅读链接]Link to Reading Attack Skills：Parallel Structure

Unit  10  网络&“E”生活

  Topic—based Content：Network and E—Life

  Topic Reading：Extracts of Network and E—Life

  Extract 1：Intemet and E—Life

  Extract 2：Online Shopping

  [相关链接]Related Link：E—mail

  Extract 3：Information Technology and e—mail

  Extract 4：Applications of Networked Multimedia

Unit  11  点击电子商务

  Topic—based Content：Interact and E—Commerce

  Topic Reading：Ext瑚lcts of Interact and E—Commerce

  Extrac