Module 1  Fundamentals of English Business Letter-Writing

  Learning Objectives

  Ⅰ.Formats of Business Letters

  Ⅱ.Principles of Business Letter-Writing

  Ⅲ.Structure of Business Letters

  Ⅳ.Examples of Business Letters

  Ⅴ. A Brief Introduction of E-mails

  Ⅵ.Ways of Envelope Addressing and the Standardized Designs

  Exercises

Module 2  Establishing Business Relations

  Learning Objectives

  Introduction

  Writing Skills

  Specimen Letters

    Letter 1  A letter to a Prospective Customer for Establishment of Business Relations

    Letter 2  On Establishing Business Relations

    Letter 3  A Request to Establish Business Relations

    Letter 4  A Reply to the Above Letter

    Letter 5  An Introduction of the Company and Products

    Letter 6  A Positive Reply from an Importer

  Notes

  Language Focus

  Exercises

Module 3  Status Enquiries

  Learning Objectives

  Introduction

  Writing Skills

  Specimen Letters

    Letter 1  Asking for Credit Information

    Letter 2  A Favorable Reply

    Letter 3  A Status Enquiry from a Consulting Agency

    Letter 4  An Unfavorable Reply from the Chamber of Commerce

    Letter 5  An Enquiry about Credit and Status

    Letter 6  An Enquiry about Financial and Credit Standing

  Notes

  Language Focus

  Exercises

Module 4  Sales Promotion

  Learning Objectives

  Introduction

  Writing Skills

  Specimen Letters

    Letter 1  A Letter Promoting Sportswear

    Letter 2  A Follow-up Letter for After-sales Service

    Letter 3  Introducing Machinery

    Letter 4  Marketing Wool Underblanket

    Letter 5  Recommending Ladies' Dresses

    Letter 6  Offering a Discount

  Notes

  Language Focus

  Exercises

Module 5  Enquiries

  Learning Objectives

  Introduction

  Writing Skills

  Specimen Letters

    Letter 1  First Enquiry for Knitted Garments

    Letter 2  A Reply to the Above

    Letter 3  A General Enquiry

    Letter 4  A Specific Enquiry

    Letter 5  An Invitation to Offer

    Letter 6  An Enquiry for Cameras

  Notes

  Language Focus

  Exercises

……

Module 6  Quotations and Offers

Module 7  Counter-offers

Module 8  Acceptance and Orders

Module 9  Terms of Payment

Module 10  Payment by Letter of Credit

Module 11  Packing and Marking

Module 12  Shipment and Delivery

Module 13  Insurance

Module 14  Conclusion and Contract

Module 15  Complaints and Claims

Module 16  Agency

Revision

Reference Keys

参考文献