Chapter 1  Internet & E-Commerce

  Part 1  Need to Know Everything's so Near and Smart

  Part 2  Further Study E-Commerce-Business Models

  Part 3  Super Links International E-Commerce Statistics

  E-Commerce： A Promoting for the Transformation and Upgrading of Chinese Economy

Chapter 2  The Boom of E-Commerce

  Part 1  Need to Know Online Site Goes after Chinese in US on 11/11

  Part 2  Further Study Wanda Takes over E-Payment Company 99Bill

  Part 3  Super Links Alipay Targets Retailers with New Services

  Wal-Mart Makes Online Shopping Steps for Growth

Chapter 3  Online Shopping

  Part 1  Need to Know Sales Report： 2015 Thanksgiving Day， Black Friday， Cyber Monday

  Part 2  Further Study Boom of Online Market

  Part 3  Super Links Popular Black Friday and Cyber Monday Products Sold by Online Businesses

  B2B E-Commerce Growing： Becoming More Like B2C

Chapter 4  Online Paying

  Part 1  Need to Know Alipay Being Used by 100 Million to Access Public-Sector Transactions

  Part 2  Further Study Alipay Study： Smartphones are Likely to Replace Wallets

  Part 3  Super Links WeChat Turns to "App Accounts" for Success

  China Sees Tremendous Growth in Mobile Payment Services

Chapter 5  The Safety

  Part 1  Need to Know How to Shop Safely and Securely Online

  Part 2  Further Study Say No Streaking to Ensure Online Payment Security

  Part 3  Super Links E-Commerce-Security Systems Online Shopping Scams

Chapter 6  Colorful Websites of Online Shops

  Part 1  Need to Know Hot-Sellers on eBay Taking up Space in Your Home

  Part 2  Further Study 5 Tips for Starting an E-Commerce Business

  Part 3  Super Links Shoppers Turn to Small Online Retailers for Unique， Hard-to-Findltems

  How do I Get More Traffic to My Website or Online Shops？

Chapter 7  The Delivery of E-Commerce

  Part 1  Need to Know The Past Glory-the Case Study of kuaishubao.com

  Part 2  Further Study Is Two-Hour Delivery the Future of E-Commerce？ Canadian E-Tailer Gives It a Try

  Part 3  Super Links The （Many） Benefits of Offering Free Shipping Drop Shipping： 5 Tactics of Successful Retailers

Chapter 8  Customer Service of E-Commerce

  Part 1  Need to Know What Customers Expect in the E-Commerce Age

  Part 2  Further Study Customer Service Best Practices： Making Social Media a Two-Way Conversation

  Part 3  Super Links 7 Blogging Tips to Increase Online Sales Impact of Reviews on Consumer Behavior

附录一  参考答案

附录二  电商常用专业术语释义