国际商务函电（第2版） / 二十一世纪普通高等院校实用规划教材·经济管理系列
作者： 李爽、矫萍等
出版时间：2016年2月
出版社：清华大学出版社
- 清华大学出版社
- 9787302417095
- 2-1
- 72726
- 0042170577-3
- 平装
- 16开
- 2016年2月
- 管理学
- 工商管理
- F74
- 国际商务
- 本科
全书共分为十四个单元，按照实际交易程序介绍商务信函的写作方法，内容包括建立业务关系、询价、报价、还价、接受、开证、保险、租船订舱和索赔等，另外还介绍了国际商务应用文的写法和合同或合约的阅读。每个单元的内容主要包括导读、样函、注释、常用语句、写作指导和练习，书末附有各单元导读和样函主体部分的译文，以及两套模拟试卷及其答案和各单元练习题的答案。
本书适合用作大学本科和专科生，独立学院和高职高专学生及对外经济贸易工作人员的教材及自学参考书。
UNIT 1 FUNDAMENTALS OF BUSINESS LETTER WRITING
Lead-in 1
1. Principles of Business Letter Writing
2. Layout of A Business Letter
3. The Main Parts of A Business Letter
4. Miscellaneous Matters
5. How to Address an Envelope
Exercises
UNIT 2 ESTABLISHMENT OF BUSINESS RELATIONS
Lead-in
Specimen Letter 1 A Request to Establish Business Relations
Specimen Letter 2 Asking for Establishing Business Relations(1)
Specimen Letter 3 Asking for Establishing Business Relations(2)
Specimen Letter 4 Reply to the Letter of Establishing Business Relations(1)
Specimen Letter 5 Reply to the Letter of Establishing Business Relations(2)
Specimen Letter 6 Asking to Provide Sales Agency Service
Specimen Letter 7 Try to Resume the Old Business Relations
Useful Sentences
Letter-writing Guide
Exercises
UNIT 3 INQUIRIES AND REPLIES
Lead-in
Specimen Letter 1 Make an Inquiry after Reading an Advertisement
Specimen Letter 2 Customers Interested in the Displayed Products
Specimen Letter 3 Asking for the Catalogue and Price List
Specimen Letter 4 Sending Catalogues and Price Lists
Specimen Letter 5 Asking for Quotations
Specimen Letter 6 Reply to the Inquiry
Useful Sentences
Letter-writing Guide
Exercises
UNIT 4 OFFERS AND COUNTER-OFFERS
Lead-in
Specimen Letter 1 Make an Offer Based on Enquiry
Specimen Letter 2 Counter-offer
Specimen Letter 3 Reject the Price Reduction
Specimen Letter 4 Make a Concession
Specimen Letter 5 Accept the Counter-offer
Useful Sentences
Letter-writing Guide
Exercise
UNIT 5 ORDERS AND FULFILLMENT OF ORDERS
Lead-in
Specimen Letter 1 Making A Trial Order
Specimen Letter 2 Enclosing an Order Form
Specimen Letter 3 Place an Order
Specimen Letter 4 Decline an Order
Specimen Letter 5 Confirm an Order
Specimen Letter 6 Confirm a Repeat Order
Specimen Letter 7 Recommendation of a Substitute
Useful Sentences
Letter-writing Guide
Exercises
UNIT 6 SALES PROMOTION
Lead-in
Specimen Letter 1 Introducing Commodities
Specimen Letter 2 Offering a Discount
Specimen Letter 3 Sales Promotion Correspondence
Specimen Letter 4 Comparison of Goods
Specimen Letter 5 Recommendation of a Substitute
Specimen Letter 6 Promotion to a Former Client
Useful Sentences
Letter-writing Guide
Exercises
UNIT 7 TERMS OF PAYMENT
Lead-in
Specimen Letter 1 Asking to Establish L/C as the Terms of Payment
Specimen Letter 2 Advice of Establishment of L/C
Specimen Letter 3 Asking for Amendment to L/C
Specimen Letter 4 Ask for Extension of L/C
Specimen Letter 5 Reply to the Letter of Asking for Extension of L/C
Specimen Letter 6 Reply to Urging to Establish L/C
Specimen Letter 7 Request for D/A Payment
Specimen Letter 8 Urging Establishment of L/C
Useful Sentences
Letter-writing Guide
Exercises
UNIT 8 PACKING
Lead-in
Specimen Letter 1 Buyer's Requirement for Packing and Shipping Marks
Specimen Letter 2 Negotiation on Packing and Marking
Specimen Letter 3 Reply to the Packing Instruction
Specimen Letter 4 Packing Requirement
Specimen Letter 5 Exporter's Advice of Packing, Shipping Marks and Shipment
Specimen Letter 6 Claim for Improper Packing
Useful Sentences
Letter-writing Guide
Exercises
UNIT 9 INSURANCE
Lead-in
Specimen Letter 1 Asking for the Premium Rate
Specimen Letter 2 Reply to an Enquiry of Insurance
Specimen Letter 3 A Request for Insurance
Specimen Letter 4 Reply to a Request for Insurance
Specimen Letter 5 Importer Asks Exporter to Arrange Insurance
Specimen Letter 6 Insurance Policy
Useful Sentences
Letter-writing Guide
Exercises
UNIT 10 SHIPMENT
Lead-in
Specimen Letter 1 Asking for Amendment to the Terms of Shipment
Specimen Letter 2 Giving Shipping Instructions to the Seller
Specimen Letter 3 Urging an Immediate or P
