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出版时间:2011年5月

出版社:中国电力出版社有限公司

以下为《外贸英语》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 中国电力出版社有限公司
  • 9787512304123
  • 97737
  • 0065152046-2
  • 平装
  • 16开
  • 2011年5月
  • 经济学
  • 应用经济学
  • H319.4
  • 经管
  • 高职高专
内容简介
谌利华主编的《外贸英语》为高等职业教育经济管理类专业规划教材。本书按照“任务驱动,项目导向”教学模式的要求,注重学习与实际工作的一致性,以真实工作过程为依据,整合、序化了相关理论、技能和实训等内容,将外贸工作分成了由浅入深、前后连贯的12个学习性工作任务和一个实训项目。本书编写体例包括导入、知识准备、技能训练、实训、语言库以及自我检测。本书任务设计灵活多样、不拘一格。合理又灵活的任务设计确保了以学生为中心的教学理念的实施。学生在完成任务的过程中,通过各种各样的语言活动,自主的发现式进行学习,实现“在做中学”。在此基础上,本书设置了实训项目,模拟整个外贸流程进行实际操作。
《外贸英语》可作为高职高专院校国际贸易、外贸英语、商务英语、国际商务等专业的教材,也可作为各相关企业在岗人员、各种外贸培训班学员及外贸英语自学人员学习使用。
目录

前言


Unit 1  Applying for A Trading Clerk Job


     1.1  Getting ready for the job


     1.2 Applying


     1.3  Interviews


Unit 2  Meeting Foreign Businessmen


     2.1  First contact


     2.2  Receiving visitors


     2.3  Welcoming dinner


     2.4  Introducing your company


     2.5  Entertaining


     2.6  Bidding farewell


Unit 3  Establishing Business Relations


     3.1  Channels for seeking new customers


     3.2  The Guangzhou Fair


     3.3  The structure of a letter for establishing business relations


Unit 4  Enquiry and Offer


     4.1  Exchanging information


     4.2  Making enquiry and offer


     4.3  Counteroffer and acceptance


     4.4  The writings for making inquiry and offer


Unit 5  Quality and quantity


     5.1  Quality of commodities


     5.2  Quality conflicts


     5.3  Quantity of commodities


Unit 6  Price


     6.1  Basic price components


     6.2  Discount and commission


     6.3  Bargaining


Unit 7  Payment


     7.1  Instruments of payment


     7.2  Letter of credit


     7.3  Collection and remittance


Unit 8  Packing and Delivery


     8.1  Packing of commodities and it's function


     8.2  Packing types from the view of function


     8.3  Marking of packing and delivery


     8.4  Delivery ways of commodities


Unit 9  Contract


     9.1  Business Contract


     9.2  The Format of Typical Contract


     9.3  Sales Contract


     9.4  How to draft contracts


Unit 10  Insurance


     10.1  Insurance and Its Types


     10.2  Marine Insurance


     10.3  History of insurance


     10.4  Complexity of insurance policy


Unit 11  Commodity Inspection


     11.1  Inspection of the quality, quantity and packing of commodities


     11.2  Time and place of inspection


     11.3  Inspection Institutions


     11.4  Inspection Certificate


Unit 12  Dispute,Claims and Arbitration


     12.1  Disputes, Claims and arbitration


     12.2  Disputes


     12.3  Lodging and settling a claim


     12.4  Arbitration place, arbitration body and arbitration rules


Unit 13  A Special Project


Appendix A


Appendix B


参考文献