外贸英语 / 高等职业教育经济管理类专业规划教材
作者: 谌利华
出版时间:2011年5月
出版社:中国电力出版社有限公司
- 中国电力出版社有限公司
- 9787512304123
- 97737
- 0065152046-2
- 平装
- 16开
- 2011年5月
- 经济学
- 应用经济学
- H319.4
- 经管
- 高职高专
《外贸英语》可作为高职高专院校国际贸易、外贸英语、商务英语、国际商务等专业的教材,也可作为各相关企业在岗人员、各种外贸培训班学员及外贸英语自学人员学习使用。
前言
Unit 1 Applying for A Trading Clerk Job
1.1 Getting ready for the job
1.2 Applying
1.3 Interviews
Unit 2 Meeting Foreign Businessmen
2.1 First contact
2.2 Receiving visitors
2.3 Welcoming dinner
2.4 Introducing your company
2.5 Entertaining
2.6 Bidding farewell
Unit 3 Establishing Business Relations
3.1 Channels for seeking new customers
3.2 The Guangzhou Fair
3.3 The structure of a letter for establishing business relations
Unit 4 Enquiry and Offer
4.1 Exchanging information
4.2 Making enquiry and offer
4.3 Counteroffer and acceptance
4.4 The writings for making inquiry and offer
Unit 5 Quality and quantity
5.1 Quality of commodities
5.2 Quality conflicts
5.3 Quantity of commodities
Unit 6 Price
6.1 Basic price components
6.2 Discount and commission
6.3 Bargaining
Unit 7 Payment
7.1 Instruments of payment
7.2 Letter of credit
7.3 Collection and remittance
Unit 8 Packing and Delivery
8.1 Packing of commodities and it's function
8.2 Packing types from the view of function
8.3 Marking of packing and delivery
8.4 Delivery ways of commodities
Unit 9 Contract
9.1 Business Contract
9.2 The Format of Typical Contract
9.3 Sales Contract
9.4 How to draft contracts
Unit 10 Insurance
10.1 Insurance and Its Types
10.2 Marine Insurance
10.3 History of insurance
10.4 Complexity of insurance policy
Unit 11 Commodity Inspection
11.1 Inspection of the quality, quantity and packing of commodities
11.2 Time and place of inspection
11.3 Inspection Institutions
11.4 Inspection Certificate
Unit 12 Dispute,Claims and Arbitration
12.1 Disputes, Claims and arbitration
12.2 Disputes
12.3 Lodging and settling a claim
12.4 Arbitration place, arbitration body and arbitration rules
Unit 13 A Special Project
Appendix A
Appendix B
参考文献