21世纪大学实用行业英语综合教程
作者： 姜荷梅 叶利华
出版时间：2014年7月
出版社：复旦大学
- 复旦大学
- 9787309093780
- 25312
- 2014年7月
- 未分类
- 未分类
- H31
姜荷梅、叶利华主编的《21世纪大学实用行业英语综合教程》融多种行业专业基础知识于一册，由14单元组成，涉及1个热门行业领域：市场营销、连锁经营、国际贸易、物流、电子商务、财务会计、广告、餐饮与旅游、信息技术应用、法律应用，以及企业发展起重要作用的人力资源、公共关系、企业文化等。每个单元涉及一个独立的主题，并围绕该主题安排教学内容和设计训练任务。每单元分为9大部分。
Unit 1 Marketing市场营销
Text A Marketing Basics
Text B SWOT Analysis——the First Step of Success in Marketing
Text C Happy Clients Bring More Business
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 2 Chain Operation连锁经营
Text A Operation of Chain Stores
Text B Franchising
Text C Case Study—Stein Mart
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 3 International Trade国际贸易
Text A An Introduction to International Trade
Text B Gains from Trade
Text C Exporting—An Overview
Oral Practice
Mini—Project
Phrases&Terms
Surting the Inter
Video Clip
Unit 4 Logistics物流
Text A Overview of Logistics
Text B Components of a Logistics System
Text C How Does Third—party Logistics Work？
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 5 E—merce电子商务
Text A Introduction to E-merce
Text B Mobile Commerce
Text C Amazon Case Study
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 6 Advertising广告
Text A Introduction to Advertising（Ⅰ）
Introduction to Advertising（Ⅱ）
Text B Types of Advertising
Text C Brand Loyalty Case Study—Coca—Cola Can Change Up
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 7 Financial Accounting财务会计
Text A Introduction to Accounting
Text B Cash Flow
Text C Internal Control
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 8 Hospitality and Tourism酒店业与旅游业
Text A The Changing Hospitality Industry
Text B Ecotourism
Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 9 Laws and Ethics法律与伦理
Text A International Commercial Law
Text B Anti-piracy Measures
Text C Managing the Challenges of the Protection of Intellectual Property Rights
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 10 Applications of Information Technology信息技术的应用
Text A Security and Privacy Challenges in Cloud Computing Environments（Ⅰ）
Security and Privacy Challenges in Cloud Computing Environments（Ⅱ）
Text B Social Network—Facebook
Text C The Smartphone Information Revolution
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 11 Human Resources人力资源
Text A Functions of Human Resources Management
Text B External vs Internal Recruitment
Text C Case Study—Cabi Manufacturer Improves Efficiency with Automated Workforce Management
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 12 Public Relations公共关系
Text A Public Relations Basics（Ⅰ）
Public Relations Basics（Ⅱ）
Text B Learning to Use PR Functions
Text C The Past and Present of Public Relations
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 13 Organizational Culture企业文化
Text A Organizational Culture
Text B Culture：Your Environment for People at Work
Text C Measuring Organizational Culture（Ⅰ）
Measuring Organizational Culture（Ⅱ）
Oral Practice
Mini—Project
Phrases&Terms
Surfing the Inter
Video Clip
Unit 14 Setting Up Your Own Business创业
Text A Thinking of Starting a Small Business？
Thinking of Starting a Small Business？
Text B Ten Simple Rules for a Successful Start-up
Text C Tips to Get Rich Young
Oral Practice
Mini-Project
Phrases&Terms
Surfing the Inter
Video Clip
Glossary
