Unit 1 The American Business System

　Text A

　Elements of American Business Enterprise System

　Text B

　Business--A Key Social Institution

　Text C

　WTO Sees 9% Global Trade Decline in 2009 as Recession Strikes

Unit 2 Electronic Commerce

　Text A

　E-markets Promise a More Efficient Economy

　Text B

　An Online Shopper's Guide to E-Payments

　Text C

　Ten Things You Really Should Know About E-Commerce

单元自测

　Test 1

　Test 2 Marketing Environment

　Test 3 Factors of Marketing Performance

　Test 4 Target Market

　Test 5 Common Marketing Mistakes

　Test 6 Common-Sense E-Mail Marketing Rules

Unit 3 Marketing and Target Markets

　Text A

　Tips for the Single Traveler

　Text B

　American Express Business Travel Announces 2010 Global Business

　Travel Forecast

　Text C

　Save Money on Business Travel

Unit 4 Corporate Strategy

　Text A

　Planning for Your Next CEO

　Text B

　How Organizational Culture Can Change

　Text C

　How to Take Your Business to the Next Level

单元自测

　Test 1 Business and You

　Test 2 Planning A Job Campaign

　Test 3 Preparing a Resume

　Test 4 Distinctions between Small Businesses and Large Businesses

　Test 5 Employment Opportunity

Unit 5 Globalization

　Text A

　What Is Globalization?

　Text B

　Globalization Today

　Text C

　Effects of globalization

Unit 6 Consumer Behavior

　Text A

　Consumers in the Future Demographics

　Text B

　Sociocuhural Influences on Consumer Behavior

　Text C

　Consumer Decisions

单元自测

　Test 1 Human Resource Management

　Test 2 Management Recruitment and Selection

Unit 7 Working Through Cross Culture

　Text A

　Cross-Cultural Team-Building

　Text B

　Cross-Cultural Negotiations

　Text C

　Cross-Cultural Motivation

Unit 8 Merger,Acquisition and Restructuring

　Text A

　The Return of the Deal

　Text B

　Nuclear Contamination

　Text C

　New Ties for VW, GM and Peugeot Citroen Asian Alliances

　--Three Deals Signal the Way Forward for the Car Industry

单元自测

　Test 1 Preparation before Business Negotiation

　Test 3 Amendment of the L/C

　Test 4 Negotiating

Unit 9 Brand Management

　Text A

　Integrated Marketing Strategies Building and Maintaining Brand

　Awareness and Identity

　Text B

　Building Powerful Strategies that Strengthen Brand Equity

　---Creating the Preeminent Global Brand

　Text C

　Brand Management

Unit 10 Corporate Culture

　Text A

　Corporate Culture

　Text B

　Understanding and Assessing Corporate Culture

　Text C

　Corporate Culture and Performance

单元自测

　Test |

　Test 2 Pricing by Producers

　Test 3 Marketing Planning

　Test 4 Organization

　Test 5 Determining a Product Price

Unit 11 Leadership

　Text A

　How to Be a Leader

　Text B

　Zhang Yin--China's Leading Woman Entrepreneur

　Text C

　Leadership Qualities

Unit 12 Advertising Media

　Text A

　Planning Your Advertising Budget

　Text B

　Evaluating Advertising Results

　Text C

　Advertising Media and Marketing Media Planning

单元自测

　Test 1 Balance of Payments & Trade

　Test 2 Some Balances of Payments Concepts

Unit 13 Business Communication

　Text A

　Why Good Communication Is Good Business

　Text B

　Eight Steps to Success in Negotiating

　Text C

　International Business Gift Giving Customs (Overview)

Unit 14 Information System

　Text A

　Approaches to business information collecting

　Text B

　Computers and Information Systems

　Text C

　Computer and Information System Managers:Nature of the Work

Unit 15 International Business Law

　Text A

　The UCC and IBLC

　Text B

　McDonald's Coffee Case

　Text C

　Four Strategies to Think like a Lawyer

参考文献