- 华中科技大学出版社
- 9787568031417
- 200134
内容简介
本书从酒店餐饮业务的定位、特点及管理要求出发，建立餐饮管理的基本体系，注重各种业务的逻辑关系与理论应用，内容包括餐饮管理基本问题、餐饮管理前期决策、餐饮采供业务管理、餐饮厨房业务管理、餐饮产品管理实务、餐饮服务品质管理、餐饮营销策略管理、餐饮安全业务管理、餐饮经营效益管理。本书突出“目标导向，学思结合，学以致用”的教学思想，既可作为高等院校旅游与酒店管理专业的教材，也可作为酒店管理培训教材与酒店经理人的参考读物。
目录
第一章酒店餐饮管理的基本问题
Chapter 1Basic Issues of Food and Beverage Management in Hotels第一节酒店餐饮管理的特点与要求/1
Characteristics and Requirements of Food and Beverage Management第二节酒店餐饮市场分析与创新发展/6
Food and Beverage Market Analysis and Innovation第三节酒店餐饮组织与员工管理/19
Food and Beverage Organization and Staff Management
35
第二章酒店餐饮管理的前期决策
Chapter 2Preliminary Decisionmaking of Food and Beverage Management第一节餐饮设施规划设计/35
Planning and Design for Food and Beverage Facilities第二节酒店餐饮经营决策/45
Food and Beverage Operation Decisionmaking第三节酒店餐饮菜单决策/53
Menu Decision-making
61
第三章酒店餐饮采供业务管理
Chapter 3Purchasing and Delivery of Food and Beverage Operation第一节餐饮原料采购管理/61
Purchasing Management for Food and Beverage Materials第二节餐饮原料验收管理/67
Check and Acceptance for Food and Beverage Materials第三节餐饮食品仓库管理/74
Inventory Management for Food and Beverage Materials
82
第四章酒店餐饮厨房业务管理
Chapter 4Kitchen Operation and Management第一节酒店厨房基础管理/82
Basic Management for Hotel Kitchens第二节酒店菜点质量控制/92
Quality Control for Dishes第三节酒店菜点研发管理/97
Research and Development Management for Dishes目录
104
第五章酒店餐饮产品管理实务
Chapter 5Food and Beverage Product Management Practices第一节酒店餐饮基本产品管理/104
Daily Product Management for Food and Beverage第二节酒店宴会产品管理/116
Banquet Product Management 第三节酒店餐饮酒吧产品管理/131
Pub Product Management
143
第六章酒店餐饮服务品质管理
Chapter 6Food and Beverage Service Quality Management第一节餐饮服务规范设计/143
Specification Design for Food and Beverage Service第二节餐饮服务现场控制/150
Onsite Control for Food and Beverage Service第三节餐饮服务品质评价/156
Quality Assessment for Food and Beverage Service
167
第七章酒店餐饮营销策略管理
Chapter 7Food and Beverage Marketing Strategies Management第一节餐饮常规推销策略/167
Traditional Sales Promotion for Food and Beverage第二节餐饮专项活动促销/178
Special Campaign Promotion for Food and Beverage第三节餐饮口碑营销策略/191
Oral Marketing Tactics of Food and Beverage
202
第八章酒店餐饮安全业务管理
Chapter 8Food and Beverage Safety Management第一节酒店餐饮卫生管理/202
Sanitary Management for Food and Beverage in Hotels第二节酒店食品安全管理/207
Food Safety Management in Hotels第三节餐饮安全事故管理/214
Trouble Management for Safety of Food and Beverage Management
226
第九章酒店餐饮经营效益管理
Chapter 9Food and Beverage Benefit Management第一节酒店餐饮预算管理/226
Budget Management of Food and Beverage第二节餐饮收入与成本管理/236
Revenue and Cost Management of Food and Beverage第三节餐饮经营效益分析/252
Benefit Analysis of Food and Beverage
264
本课程阅读推荐
Reading Recommendation
266
参考文献
References
Chapter 1Basic Issues of Food and Beverage Management in Hotels第一节酒店餐饮管理的特点与要求/1
Characteristics and Requirements of Food and Beverage Management第二节酒店餐饮市场分析与创新发展/6
Food and Beverage Market Analysis and Innovation第三节酒店餐饮组织与员工管理/19
Food and Beverage Organization and Staff Management
35
第二章酒店餐饮管理的前期决策
Chapter 2Preliminary Decisionmaking of Food and Beverage Management第一节餐饮设施规划设计/35
Planning and Design for Food and Beverage Facilities第二节酒店餐饮经营决策/45
Food and Beverage Operation Decisionmaking第三节酒店餐饮菜单决策/53
Menu Decision-making
61
第三章酒店餐饮采供业务管理
Chapter 3Purchasing and Delivery of Food and Beverage Operation第一节餐饮原料采购管理/61
Purchasing Management for Food and Beverage Materials第二节餐饮原料验收管理/67
Check and Acceptance for Food and Beverage Materials第三节餐饮食品仓库管理/74
Inventory Management for Food and Beverage Materials
82
第四章酒店餐饮厨房业务管理
Chapter 4Kitchen Operation and Management第一节酒店厨房基础管理/82
Basic Management for Hotel Kitchens第二节酒店菜点质量控制/92
Quality Control for Dishes第三节酒店菜点研发管理/97
Research and Development Management for Dishes目录
104
第五章酒店餐饮产品管理实务
Chapter 5Food and Beverage Product Management Practices第一节酒店餐饮基本产品管理/104
Daily Product Management for Food and Beverage第二节酒店宴会产品管理/116
Banquet Product Management 第三节酒店餐饮酒吧产品管理/131
Pub Product Management
143
第六章酒店餐饮服务品质管理
Chapter 6Food and Beverage Service Quality Management第一节餐饮服务规范设计/143
Specification Design for Food and Beverage Service第二节餐饮服务现场控制/150
Onsite Control for Food and Beverage Service第三节餐饮服务品质评价/156
Quality Assessment for Food and Beverage Service
167
第七章酒店餐饮营销策略管理
Chapter 7Food and Beverage Marketing Strategies Management第一节餐饮常规推销策略/167
Traditional Sales Promotion for Food and Beverage第二节餐饮专项活动促销/178
Special Campaign Promotion for Food and Beverage第三节餐饮口碑营销策略/191
Oral Marketing Tactics of Food and Beverage
202
第八章酒店餐饮安全业务管理
Chapter 8Food and Beverage Safety Management第一节酒店餐饮卫生管理/202
Sanitary Management for Food and Beverage in Hotels第二节酒店食品安全管理/207
Food Safety Management in Hotels第三节餐饮安全事故管理/214
Trouble Management for Safety of Food and Beverage Management
226
第九章酒店餐饮经营效益管理
Chapter 9Food and Beverage Benefit Management第一节酒店餐饮预算管理/226
Budget Management of Food and Beverage第二节餐饮收入与成本管理/236
Revenue and Cost Management of Food and Beverage第三节餐饮经营效益分析/252
Benefit Analysis of Food and Beverage
264
本课程阅读推荐
Reading Recommendation
266
参考文献
References
