新世界 商务英语阅读(上)(第3版) / 全国高职高专院校规划教材·商务英语专业
作者： 国晓立 周树玲
出版时间：2014年7月
出版社：对外经贸大学
- 对外经贸大学
- 9787566310316
- 192861
- 2014年7月
- 未分类
- 未分类
- H319.4
语言的习得过程是由听、说、读、写组成的。听和说可以说只是机械的模仿阶段，而阅读可以帮助语言习得出现质的飞跃。它可以帮助学习者迅速扩大词汇量，将一门外语学活，并从思维方式得到训练从而加强语感。
国晓立、周树玲主编的《商务英语阅读(上商务英语专业第3版新世界全国高职高专院校规划教材)》从世界著名经济报刊、论著、网站等资源精心选材，进行编排，目的是使读者提高英语阅读和理解能力，同时掌握一定的国际商务知识，了解经济领域的一些新动态；使从事国际商务的人士在较短时间内熟悉经贸领域专业词汇，提高语言技能，成为中国目前急需的复合型商务人才。
本书共16个单元，涉及了国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等多个领域。每个单元包括三篇阅读。A篇内容翔实，让读者对本单元话题做整体了解，并掌握本领域所涉及的专业词汇；另外两篇补充阅读材料选自新闻报道，短小精悍，从某一独特视角让读者体会此领域的新发展和新动态。针对文章中出现的专业术语以及相关的知识背景，本书提供了详细的注释，帮助读者更好地理解文章。
本书的练习题型包括回答问题、词义搭配、多项选择、正误判断、英译汉等，并附有答案，目的在于帮助读者巩固所学内容，并帮助读者提高语言实际运用能力。
Unit 1 International Trade
Fast Reading Ⅰ US Presses Japan on Farm Imports and India on World Trade Talks
Fast Reading Ⅱ EU and US Edge Toward Trade Deal
Unit 2 Settling Disputes-The WTO's Unique Contribution
Fast Reading Ⅰ Integrated Negotiation
Fast Reading Ⅱ Landmark WTO Agreement'
Unit 3 Globalization and Its Impact on the Business
Fast Reading Ⅰ Population and Globalization
Fast Reading Ⅱ World Bank Says Global Economy at Turning Point
Unit 4 Can Sino-US Trade Friction Be Solved by Appreciation of RMB?
Fast Reading Ⅰ Renminbi Internationalization-A Delicate Issue
Fast Reading Ⅱ China's Economy Keeps 7.7 Percent Growth in 2013
Unit 5 Don't Fence Me Out!
Fast Reading Ⅰ Free Trade Agreement Opens Door
Fast Reading Ⅱ EU Proposes Protection for Plastic Bottle Industry
Unit 6 China, Dumping or Not
Fast Reading Ⅰ China Seeks WTO Dispute Settlement with US
Fast Reading Ⅱ China Urges EU to Drop Anti-dumping Duties on Bicycle
Unit 7 The Force Behind the Nike Empire
Fast Reading Ⅰ Walmart and the Middle Class, Sinking Together
Fast Reading Ⅱ Milton Hershey Created a Successful Business and Built a Sweet Town
Unit 8 Regional Economic Integration
Fast Reading Ⅰ China ASEAN to See Closer Economic Ties
Fast Reading Ⅱ China's Silk Road Visions Bring Cooperation, Not Conflict, to Region
Unit 9 Environment, Trade, and Investment
Fast Reading Ⅰ Animal Trafficking: Wildlife Trade Crisis Talks Held
Fast Reading Ⅱ All Over the World Responded to the Earth Hour Event
Unit 10 Negotiation Skills and Strategies
Fast Reading Ⅰ Business Is Negotiation
Fast Reading Ⅱ French Negotiating Style
Unit 11 “Toyota” of China
Fast Reading Ⅰ Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul
Fast Reading Ⅱ Toyota to End Car Production in Australia by 2017
Unit 12 The Survival of the Old Brands
Fast Reading Ⅰ Coca Cola Falls Short as Consumers B)rpass Soft Drinks for Healthier Options
Fast Reading Ⅱ Pu'er: The Tea that Changed a County
Unit 13 E-commerce: Doing Business Online
Fast Reading Ⅰ Going Shopping? Go Globall
Fast Reading Ⅱ Tencent Shares Rise to Record on China South City Deal
Unit 14 China's Door Now Wide-Open for Foreign Bank'
Fast Reading Ⅰ Bank Gets Nod for Joint Venture
Fast Reading Ⅱ Global Banks Cautious on Shanghai Free-Trade Zone
Unit 15 Known Brands Acquiring Name Recognition
Fast Reading Ⅰ Haier Plans to Set Up a New Plant in North India
Fast Reading Ⅱ ICBC Buys Small US Brokerage Firm
Unit 16 Multinational Companies
Fast Reading ⅠShares in Apple Rise After IPhone Deal with China Mobile
Fast Reading ⅡLandmark Sold to Chinese Buyer
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