战略管理：概念与案例（英文版）（第12版） / 工商管理经典教材·核心课系列
￥59.00定价
作者： 迈克尔·希特、R·杜安·爱尔兰等
出版时间：2017年8月
出版社：中国人民大学出版社
- 中国人民大学出版社
- 9787300246857
- 181700
- 41189343-1
- 16开
- 2017年8月
- 873
- 管理学
- 工商管理
- F272.1
- 经济管理
- 研究生、本科
目录
Part 1： Strategic Management Inputs
1． Strategic Management and Strategic Competitiveness
2． The External Environment： Opportunities， Threats， Industry Competition， and Competitor Analysis
3． The Internal Organization： Resources， Capabilities， Core Competencies， and Competitive Advantages
Part 2： Strategic Actions： Strategy Formulation
4． Business-Level Strategy
5． Competitive Rivalry and Competitive Dynamics
6． Corporate-Level Strategy
7． Merger and Acquisition Strategies
8． International Strategy
9． Cooperative Strategy
Part 3： Strategic Actions： Strategy Implementation
10． Corporate Governance
11． Organizational Structure and Controls
12． Strategic Leadership
13． Strategic Entrepreneurship
Part 4： Case Studies
1． Strategic Management and Strategic Competitiveness
2． The External Environment： Opportunities， Threats， Industry Competition， and Competitor Analysis
3． The Internal Organization： Resources， Capabilities， Core Competencies， and Competitive Advantages
Part 2： Strategic Actions： Strategy Formulation
4． Business-Level Strategy
5． Competitive Rivalry and Competitive Dynamics
6． Corporate-Level Strategy
7． Merger and Acquisition Strategies
8． International Strategy
9． Cooperative Strategy
Part 3： Strategic Actions： Strategy Implementation
10． Corporate Governance
11． Organizational Structure and Controls
12． Strategic Leadership
13． Strategic Entrepreneurship
Part 4： Case Studies
