Unit 1 Introduction to BusinessText A Better Prepare for a Career in BusinessText B Business CycleChinese and International Culture TourCase StudyUnit 2 Successful Business PeopleText A Steve Jobs and the Apple StoryText B Li Ka-Shing’s Timeless Advice for Young En-trepreneursChinese and International Culture TourCase StudyUnit 3 MarketText A Who Will Win Out in the Smart Phone Market?Text B 5 Steps to Validate Your Business Idea before Entering the MarketChinese and International Culture TourCase StudyUnit 4 CompaniesText A Starbucks Coffee Company’s Organizational StructureText B The Commencement AddressChinese and International Culture TourCase StudyUnit 5 EmployeeText A Being a Good EmployeeText B Employee Confidence and EngagementChinese and International Culture TourCase StudyUnit 6 ProductsText A 6 Steps to Product Launch SuccessText B Counterfeit Products Hurt the Consumer and the EconomyChinese and International Culture TourCase StudyUnit 7 CustomersText A Customer ValueText B How to Create and Retain CustomersChinese and International Culture TourCase StudyUnit 8 Work-life BalanceText A The Price of a 24-7 WorldText B There’s More to Life than Being HappyChinese and International Culture TourCase StudyUnit 9 CultureText A What is Culture?Text B Friendship of American StyleChinese and International Culture TourCase StudyUnit 10 Business EthicsText A How Different Ethical Stances Can Help or Harm a CompanyText B Is Digital Piracy Unethical? Or Just Illegal?Chinese and International Culture TourCase Study附录一 Glossary附录二 TEM-4 （2008~2010）附录三 References