Unit 1 Business IdeasText A Cheap and CheerfulText B How to Focus on Business Ideas That Create HistoryChinese and International Culture TourCase StudyUnit 2 Business ShareholdersText A The Rebirth of Stakeholder CapitalismText B Shareholder DemocracyChinese and International Culture TourCase StudyUnit 3 Career DevelopmentText A Career Development: What Is It and What Factors Influence ItText B What Is Career Management?Chinese and International Culture TourCase StudyUnit 4 Employee TrainingText A Strategic Training Spicing Up Business ResultsText B Build a Tower, Build a TeamChinese and International Culture TourCase StudyUnit 5 Employee MotivationText A Understanding MotivationText B Essential Skills of MotivationChinese and International Culture TourCase StudyUnit 6 Business ConflictText A Hard Bargain: Lacking Clear American Leadership, the Global Trade Agenda Is FlounderingText B Why They’re WrongChinese and International Culture TourCase StudyUnit 7 MarketingText A The Piggly Wiggly WayText B Star Wars, Disney and Myth-makingChinese and International Culture TourCase StudyUnit 8 BrandsText A Why Branding Is Important When It Comes to MarketingText B The Product vs. the BrandChinese and International Culture TourCase StudyUnit 9 AdvertisingText A Selecting Advertising MediaText B Is Traditional Advertising Dead?Chinese and International Culture TourCase StudyUnit 10 PromotionText A Imperial AmbitionsText B The Psychology of PromotionChinese and International Culture TourCase Study附录一 Glossary附录二 TEM-4 (2011?C2014)TEM-4 (2011）TEM-4 (2012)TEM-4 (2013)TEM-4 (2014)References