- 重庆大学出版社
- 9787568903844
- 174719
- 0042183343-5
- 2017年8月
- 管理学
- 工商管理
- F740.41
- 商务英语
- 本科
内容简介
由朱丹亚主编的《国际商务谈判(新时代商务英 语专业系列教材)(英文版)》是面向商务专业本科学 生的商务谈判教材，体现了国际商务谈判理论和商务 谈判实践相结合，针对性和实用性相结合，真实性与 通用性相结合的特点。全书共八章，系统地介绍了国 际商务谈判的概念、特点、原则、过程步骤、谈判策 略和技巧以及各国谈判风格等，并附有大量的案例和 习题，适合商务英语专业的学生和从事相关工作的企 事业人员使用。
目录
Chapter I Basics of International Business Negotiation 1.Introduction to Negotiation and Culture 2.Concept and Characteristics of International Business Negotiation 3.Principles of International Business NegotiationChapter II Planning the Negotiation 1.Forming Negotiation Team 2.Creating Information Base 3.Drafting Negotiation Plan 4.Physical PreparationsChapter III Executing the Negotiation l.The Opening Phase 2.The Bargaining Phase 3.The Closing PhaseChapter IV Strategies and Tactics in International Business Negotiation 1.Standard Negotiation Strategies 2.Countering Negative Negotiation Tactics 3.Developing Your Negotiation StrategiesChapter V Ways of Breaking an Impasse in Negotiation 1.Causes of an Impasse 2.Strategies of Breaking an Impasse 3.Six Approaches for Getting through to the Decision Maker 4.Establishing Deadlines to Move a Deal AlongChapter VI Communication Skills in International Business Negotiation 1. Introduction 2. Four Styles of Communication 3.Developing Your Communication Style 4.Non-verbal Communication 5.Cuhural Differences in Style PreferencesChapter VII Styles of International Business Negotiation l. Introduction 2.Negotiating in Asia 3.Negotiating in Europe 4.Negotiating in North America 5.Negotiating in Latin America 6.Negotiating in the Middle East 7.Negotiating in AfricaChapter VIII The Principles of Negotiation 1.The Definition of Pie 2.Reservation Value
