商务英语阅读 / 高职高专现代服务业系列教材·商务英语系列
¥39.00定价
作者: 陈沧渊
出版时间:2010年8月
出版社:厦门大学出版社
- 厦门大学出版社
- 9787561535011
- 100920
- 0065177781-5
- 16开
- 2010年8月
- 文学
- 外国语言文学
- F7
- 商务英语
- 高职高专
内容简介
本书共有23个单元、内容包括:国际贸易、国际营销、国际金融、国际商法、国际运输、国际投资、国际税收、国际技术转让、跨国财务管理、高科技产品营销、信息系统、商务沟通等,涵盖了商务活动的方方面面,教师在教学过程中可根据各高校不同专业、不同教学对象、不同的教学目标及课时量的差异对各单元内容进行取舍。
目录
Unit One: International Trade Pre-reading activity Text A Text B Text CUnit Two: Marketing Pre-reading activity Text A Text B Text CUnit Three : International Finance Pre-reading activity Text A Text B Text CUnit Four:International Business Law Pre-reading activity Text A Text B Text CUnit Five: International Transportation Pre-reading activity Text A Text B Text CUnit Six: International Investment Pre-reading activity Text A Text B Text CUnit Seven: International Taxation Pre-reading activity Text A Text B Text CUnit Eight:International Technology Transfer Pre-reading activity Text A Text B Text CUnit Nine: Multinational Financial Management Pre-reading activity Text A Text B Text CUnit Ten: Marketing High-Tech Products Pre-reading activity Text A Text B Text CUnit Eleven: Information System Pre-reading activity Text A Text B Text CUnit Twelve: Business Communication Pre-reading activity Text A Text B Text CUnit Thirteen: Advertising Media Pre-reading activity Text A Text B Text CUnit Fourteen: Leadership Pre-reading activity Text A Text B Text CUnit Fifteen: Corporate Culture Pre-reading activity Text A Texf B Text CUnit Sixtee: Brand Management Pre-reading activity Text A Text B Text CUnit Seventeen: Merger, Acquisition and Restructuring Pre-reading activity Text A Text B Text CUnit Eighteen: Working Through Cross Culture Pre-reading activity Text A Text B Text CUnit Nineteen: Consumer Behavior Pre-reading activity Text A Text B Text CUnit Twenty: Globalization Pre-reading activity Text A Text B Text C Unit Twenty-One: Corporate Strategy Pre-reading activity Text A Text B Text C Unit Twenty-Two: Business Tourism Pre-reading activity Text A Text B Text CUnit Twenty-Three: Electronic Commerce Pre-reading activity Text A Text B Text C