- 高等教育出版社
- 9787040345964
- 1版
- 108092
- 0045155232-7
- 异16开
- 274
- 文学
- 外国语言文学
- H319.4
- 通用
- 本科
目录
CONTENTS
BOOK MAP
1 WHAT IS TOURISM?
2 WHAT'S YOUR KIND OF TOURISM?
3 HOSPITALITY RESEARCH
4 CAREERS IN TOURISM AND HOSPITALITY
5 TOURISM MARKETING
6 THE BUSINESS OF EVENTS TOURISM
7 THE BUSINESS OF FUN
8 HOSPITALITY MARKETING
9 TOURISM AND CULTURE
10 MANAGING PEOPLE AND MONEY
11 EXTERNAL INFLUENCES
12 INFORMATION， STRATEGY AND CHANGE
ADDITIONAL MATERIAL
TRANSCRIPTS
ADDITIONAL TRANSLATION EXERCISE
WORDLIST
