Unit 1  Globalization

  Text A:  China Goes Global

  Text B:  The Global Market: Translating and Localizing

  Reading Strategy

Unit 2  Credit Card

  Text A:  How Does a Credit Card Work?

  Text B:  Two Essays About the History of Credit Card

  Reading Strategy

Unit 3  Personal Branding and Company Branding

  Text A:  The Brand Called You

  Text B:  The Key to Successful Branding in China

  Reading Strategy

Unit 4  Wal-Mart

  Text A:  The Model Manager of WaI-Mart

  Text B:  WaI-Mart Nation

  Reading Strategy

Unit 5  International Trade

  Text A:  Survey of International Trade

  Text B:  Biography of Adam Smith

  Reading Strategy  94.

Unit 6  Silicon Valley Success Stories

  Text A:  Tesla Motor's Second Electric Car Will Be Made in Silicon Valley

  Text B:  The Legend of Silicon Valley

  Reading Strategy

Unit 7  Marketing Innovation

  Text A:  P&G's Innovation Culture

  Text B:  P&G: A Japanese Marketing Success Story

  Reading Strategy  130

Unit 8  The History of Chinese Banking System

  Text A:  The History of Chinese Banking System

  Text B:  The World Bank

  Reading Strategy

Unit 9  Management

  Text A:  What Is Management?

  Text B:  Peter F. Drucker--Father of Modern Management

  Reading Strategy

Unit 10  Management Theories

  Text A:  Organizing Process in Management

  Text B:  Management: Historical Perspectives

  Reading Strategy

Unit 11  Microcredit

  Text A:  Loans Among Family Members

  Text B:  Loans and Family: Do They Mix?

  Text A:  Hard Time in Starting a Small Business

  Text B:  Muhamrnad Yunus and His Grameen Bank

Unit 13  Merger and Acquisition in Business

  Text A:  Chinese M&A: Moving Target

  Text B:  Microsoft's Mating Dance

Unit 14 The International Business Law

  Text A:  China's New Company Law

  Text B:  Forms of Foreign Investment in China

Unit 15  Learn Mandarin

  Text A:  Get Ahead, Learn Mandarin

  Text B:  Verbal Communication in Business

Unit 16  Business Communication

  Text A:  Nonverbal Behaviors in Different Business Cultures

  Text B:  Doing Business in the U.S.A.