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出版时间:2013年8月

出版社:高等教育出版社

以下为《领先商务英语阅读4》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 高等教育出版社
  • 9787040376869
  • 1版
  • 25106
  • 0041167301-5
  • 异16开
  • 2013年8月
  • 431
  • 300
  • 文学
  • 外国语言文学
  • F7
  • 英语、通用
  • 本科
目录

Unit 1  Economic Evolution


    Text A  Economic Evolution


    Text B  Why Has China Grown So Much Faster than the Other Parts of


        Developing Asia?


Unit 2  Trade


    Text A  Treasure Island: The Power of Trade


        How Trade Transforms Our Standard of Living


    Text B  Does Cutting Trade Barriers Cause More Rapid Economic Growth?


Unit 3  Trade Remedies


    Text A  Trade Remedies   What Business Needs to Know


    Text B  Japan Emerges from Its Trade Shell


Unit 4  Banking


    Text A  The Banking Crisis: Thinking the Unthinkable


    Text B  Could German State Banks Collapse?


Unit 5  Cross-cultural Dilemmas


    Text A  Reconciling Cultural Dilemmas


    Text B  Dilemma Mapping in South Africa


Unit 6  Does the Internet Change Us a Lot?


    Text A  Is Music Piracy Stealing?


    Text B  Google'sAntitrust Trouble


Unit 7  Brand Building


    Text A  Learning from the Olympics


    Text B  Who's Got the Power?


Unit 8  Green Powers


    Text A  Wind: The Power, the Promise, the Business


    Text B  Green Investing: Clever Plays in Clean Tech


Unit 9  Leadership Culture


    Text A The Cultural Business Leader and His Task


    Text B  The Last Rajah


Unit 10  Emerging Markets


    Text A  The New Champions: Emerging Markets


    Text B  Banking in India


Unit 11  Brand


    Text A  Best Global Brands


    Text B  How Does a Brand Promise Drives Change in a Multinational


        Organization?


Unit 12  Globalization


    Text A  China's Accounting Switch Holds Perils as well as Promise


    Text B  The Beast Goes on Safari -- Can WaI-Mart Make It in Africa?


Unit 13  Corporate Social Responsibility


    Text A  What Really Went Wrong with Enron? A Culture of Evil?


    Text B  Johnson & Johnson's Corporate Social Responsibility


Unit 14  Sub-prime Crisis


    Text A  Sub-prime Crisis, What Is It About?


    Text B  Mortgage Woes Could Be "Tip of the Iceberg"