领先商务英语阅读4
作者: 仲伟合、王立非、潘惠霞
出版时间:2013年8月
出版社:高等教育出版社
- 高等教育出版社
- 9787040376869
- 1版
- 25106
- 0041167301-5
- 异16开
- 2013年8月
- 431
- 300
- 文学
- 外国语言文学
- F7
- 英语、通用
- 本科
Unit 1 Economic Evolution
Text A Economic Evolution
Text B Why Has China Grown So Much Faster than the Other Parts of
Developing Asia?
Unit 2 Trade
Text A Treasure Island: The Power of Trade
How Trade Transforms Our Standard of Living
Text B Does Cutting Trade Barriers Cause More Rapid Economic Growth?
Unit 3 Trade Remedies
Text A Trade Remedies What Business Needs to Know
Text B Japan Emerges from Its Trade Shell
Unit 4 Banking
Text A The Banking Crisis: Thinking the Unthinkable
Text B Could German State Banks Collapse?
Unit 5 Cross-cultural Dilemmas
Text A Reconciling Cultural Dilemmas
Text B Dilemma Mapping in South Africa
Unit 6 Does the Internet Change Us a Lot?
Text A Is Music Piracy Stealing?
Text B Google'sAntitrust Trouble
Unit 7 Brand Building
Text A Learning from the Olympics
Text B Who's Got the Power?
Unit 8 Green Powers
Text A Wind: The Power, the Promise, the Business
Text B Green Investing: Clever Plays in Clean Tech
Unit 9 Leadership Culture
Text A The Cultural Business Leader and His Task
Text B The Last Rajah
Unit 10 Emerging Markets
Text A The New Champions: Emerging Markets
Text B Banking in India
Unit 11 Brand
Text A Best Global Brands
Text B How Does a Brand Promise Drives Change in a Multinational
Organization?
Unit 12 Globalization
Text A China's Accounting Switch Holds Perils as well as Promise
Text B The Beast Goes on Safari -- Can WaI-Mart Make It in Africa?
Unit 13 Corporate Social Responsibility
Text A What Really Went Wrong with Enron? A Culture of Evil?
Text B Johnson & Johnson's Corporate Social Responsibility
Unit 14 Sub-prime Crisis
Text A Sub-prime Crisis, What Is It About?
Text B Mortgage Woes Could Be "Tip of the Iceberg"