Unit 1 Multinational Corporations

  Text A： Multinational Corporations： Myths and Facts

  Text B： The New Multinational： Lilliputian, not Leviathan

Unit 2 Contract Law

  Text A： Offer and Acceptance

  Text B： History of the International Chamber of Commerce

Unit 3 Marketing Strategy （1）

  Text A： Marketing Plan （ 1）

  Text B： Developing a Marketing Plan

Unit 4 Marketing Strategy （II）

  Text A： Marketing Plan （ II ）

  Text B： Four Best-Practices for Renovating Your Brand- Before It's Too Late

Unit 5 Cultural Awareness in Business

  Text A： Cross-Cultural Advertising

  Text B： Across Cultures Competency in Business

Unit 6Trade Barriers

  Text A： Tariff and Non-Tariff Barriers to Trade

  Text B： Trade Barriers Are Immoral and Destructive of Economic Well-Being

Unit 7Emerging Markets

  Text A： China's Stimulus Package： Will It Work and What's Next?

  Text B： Cars in Emerging Markets - A Global Love Affair

Unit 8Effective Leadership

  Text A： Leadership Lapses Fuel Wall Street's Fall

  Text B： Hiring from Outside the Company

Unit 9 Globalization vs. Localization

  Text A： Whether You Agree with Globality or Disagree, Don't Ignore It

  Text B： Overseas Fever of Tsingtao Beer

Unit 10 Financial Institutions

  Text A： Financial Institutions

  Text B： How the Financial Crisis Was Built into the System?

Unit11 Managerial Accounting

  Text A： Managerial Accounting： An Overview

  Text B： Confusion with Managerial Accounting- Performance Management： Making It Work

Unit 12Modern Logistics

  Text A： Coming （Back） to America

  Text B： Standard Logistics Information： the Basis for Modern Logistics

Unit13 Culture and Negotiation

  Text A： Negotiations Across Cultural Boundaries

  Text B： Negotiating in Different Countries

Unit 14 Intercultural Alliances

  Text A： Managing Alliances Across Cultures

  Text B： Joint Venture Between Toshiba and Motorola

Unit 15 Financial Personnel

  Text A： International Financial Advisors

  Text B： Training the Face of Your Firm

Unit 16 How to Stimulate Consumer Purchases

  Text A： Emotional Connections or Functionality-What Really Drives Consumer Sales?

  Text B： Consistent Marketing Provides Big Rewards