对外贸易实务英语读本(第3版) / 外贸英语经典系列教材
作者： 诸葛霖，杨伶俐
出版时间：2014年8月
出版社：对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566310873
- 138717
- 2014年8月
- 未分类
- 未分类
- H31
诸葛霖、杨伶俐编著的《对外贸易实务英语读本(第3版外贸英语经典系列教材)》的编写目的是使读者在国际贸易英语的语境中比较系统地学习国际贸易实务知识和操作流程，掌握此领域相关专业术语和英语语言特征，促进读者在商务专门用途英语运用能力方面的提高，学会怎样用英语从事进出口业务。其实用性不言而喻。此书适用于从事对外经济活动的外贸工作者，并可供对外经济贸易、财经、财贸、金融、企业管理等大专院校学员学习与参考之用。本书语言通俗易懂，深入浅出。内容涵盖面广尤为本书一大特点。包括进出口策略、市场销售、贸易条款、灵活多样的贸易方式、包装装潢、出口单证、运输、保险、国际支付、商业信贷、进出口程序、发盘、接受、成交、成本计算、贸易合同、业务进程、商品检验、技术转让、商标、专利、仲裁、出口许可证、企业组织、国内外专业人员和机构等专题。
Section 1 Introduction to Intemational Trade
Section 2 Importance of Foreign Trade to a Nation
Section 3 Exporting and Importing--What Are They All About？
Section 4 Finding Markets for Products
Section 5 The Export Product
Section 6 Setting Export Prices
Section 7 Marketing Channels and Customers
Section 8 Export Marketing Communications
Section 9 Export Procedures--A Broad Outline
Section 10 Export Documentation
Section 11 Packing for Shipment
Section 12 Ocean Freight
Section 13 Types of Bill of Lading
Section 14 Air Freight
Section 15 Unitization
Section 16 Multi-modal Transport
Section 17 Terms of Delivery
Section 18 The Three Popular Trade Terms
Section 19 Quoting a Price.
Section 20 Business Contract
Section 21 Export Costing
Section 22 Getting Paid
Section 23 Documentary Credit
Section 24 Types of Credits
Section 25 Documentary Collection
Section 26 Processing a Collection
Section 27 Export Finance
Section 28 Financing Techniques
Section 29 Cargo Insurance
Section 30 Commodity Inspection
Section 31 Export Licensing System
Section 32 Executing a Sales Contract
Section 33 Different Forms of Flexible Trade
Section 34 Acquisition of Technology
Section 35 Import Procedures
Section 36 Trade Marks
Section 37 Patent
Section 38 Arbitration
Section 39 Office Organization
Section 40 Functions of Specialists
Section 41 Trade Facilitation Organizations
Section 42 Economic Returns--Core of the Techniques
