商务英语函电(第2版)
作者： 王俊
出版时间：2014年10月
出版社：对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566311849
- 115145
- 2014年10月
- 未分类
- 未分类
- H315
王俊主编的《商务英语函电(第2版十二五应用型国际商务类专业规划教材)》编写立足于“以能力为本位，以应用为主体”，突出“能力培养”，注重技能训练，针对性与通用性相结合，真实性与时效性相结合。全书围绕商务实践的主要流程分为四个部分，内容包括书信结构、业务磋商、合同履行和贸易形式。每个部分各自成章，又相互联系，涵盖面广，层次清楚，逻辑性强。在材料的组织上，力争选取反应实践中的一些最新变化和做法的材料，增加有益于学习者知识和技能提升的训练题的比重：在内容安排上，尽可能理论联系实践，做到准确精炼、深入浅出，突出实用性和可操作性，以巩固深化所述理论，引导学习者进行训练，让他们熟练掌握各章节的重点与难点。每课都附有生词、短语注释、相关例句和外贸业务中常用的专业词组，有利于学习者灵活运用。练习内容丰富、形式活泼，通过大量训练，提高学习者对商务英语函电的熟悉程度和实际操作能力，为日后正确、流畅、高质量地进行对外商务交流打下基础。
PART ONE LAYOUT OF BUSINESS LETTERS
PART TWO BUSINESS NEGOTIATION
Chapter Ⅰ Establishment of Business Relations
Lesson 1 A Letter from an Exporter
Lesson 2 A Letter from an Importer
Lesson 3 Sales Promotion
Lesson 4 An Invitation Letter
Chapter Ⅱ Enquiries， Offers and Counter—offers
Lesson 5 （A） A General Enquiry
（B） A Reply
Lesson 6 A Specific Enquiry
Lesson 7 A Reply to an Enquiry
Lesson 8 Making an Offer
Lesson 9 A Reply to an Enquiry about Insurance
Lesson 10 A Counter—offer on Price
Lesson 11 Recounter—offer
Lesson 12 Declining Request for Price Reduction
Lesson 13 Asking for Payment by T／T
Lesson 14 Declining D／A Payment
Lesson 15 A Counter—offer on Packing
Chapter Ⅲ Conclusion of Business
Lesson 16 An Acceptance Letter
Lesson 17 Placing an Order
Lesson 18 A Reply to an Order
Lesson 19 Sending a Sales Contract
Lesson 20 Counter Signature
PART THREE EXECUTION OF CONTRACTS
ChapterⅣ Payment
Lesson 21 Urging Payment
Lesson 22 （A） Urging an L／C
（B） Advising Establishment of the L／C
Lesson 23 A Sample of L／C
Lesson 24 Asking for L／C Amendment
Lesson 25 Asking for L／C Extension
ChapterⅤ Shipment
Lesson 26 Urging Shipment
Lesson 27 Asking for Partial Shipment
Lesson 28 Alteration in Shipping Arrangement
Lesson 29 Sending Shipping Advice
Chapter Ⅵ Insurance
Lesson 30 Covering Insurance for the Buyer
Lesson 31 Applying forlnsurance
Chapter Ⅶ Commodity Inspection and Customs Declaration
Lesson 32 Inspection of Imported Food
Lesson 33 Customs Declaration
Chapter Ⅷ Complaints and Claims
Lesson 34 Complaint about Wrong Delivery
Lesson 35 Settlement of a Complaint
Lesson 36 Claim for Damaged Goods
Lesson 37 Claim for Inferior Quality
Lesson 38 Declining a Claim
PART FOUR OTHER TRADE FORMS
Chapter Ⅸ Other Trade Forms
Lesson 39 （A） Asking for Sole Agency
（B） A Reply
Lesson 40 Compensation Trade
Lesson 41 Processing Trade
Lesson 42 Joint Venture
Lesson 43 Invitation to Bid
Appendices
Bibliography
