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商务英语泛读（第一册）

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作者：李健詹书权

出版时间：2014年9月

出版社：北京工业大学

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基本信息评价

出版社：北京工业大学
ISBN：9787563940288
图书编号：135039
出版时间：2014年9月
学科分类1：未分类
学科分类2：未分类
中图分类编号：H319.4

内容简介

　　李健、詹书权主编的《商务英语泛读》系列教材以《国家中长期教育改革与发展规划纲要》为指导，以高校培养高素质、应用性人才为目标，结合高校教学和商务活动实际情况，精选语料，科学编排。

　　《商务英语泛读(1)》为《商务英语泛读》的第一册，共设计十个单元，主题涵盖企业组织与管理、企业文化与职场关系、人力资源管理、商务公文、商务会议、商务谈判、商务礼仪、商务旅行、营销策略、财务管理与控制等。

　　本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员自学、参考。

Unit One Company Organization and Management

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: What Management Is and Why Management Is Needed

　　Text B: Time for the "Big Small" Company

　Part Three Business Simulation

　Part Four Fun Time

Unit Two Corporate Culture and Office Relationship

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Create a Positive Corporate Culture

　　Text B: Dealing with an Office Relationship

　Part Three Business Simulation

　Part Four Fun Time

Unit Three Human Resources Management

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: In-service Training

　　Text B: Job Satisfaction and Job Promotion/Raise in Pay

　Part Three Business Simulation

　Part Four Fun Time

Unit Four Business Documents

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Introduction of Business Documents

　　Text B: Differences between Business Letters and Business E-mail

　Part Three Business Simulation

　Part Four Fun Time

Unit Five Business Conferences

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Conducting Effective Business Conferences

　　Text B: Business Conference Handout, Report and Etiquette

　Part Three Business Simulation

　Part Four Fun Time

Unit Six Business Negotiation

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: The Steps of Business Negotiation

　　Text B: The Acceptance Must Be Unconditional

　Part Three Business Simulation

　Part Four Fun Time

Unit Seven Business Etiquette

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Business Etiquette in Pacific Rim Countries

　　Text B: Etiquette and Business Etiquette

　Part Three Business Simulation

　Part Four Fun Time

Unit Eight Business Travel

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: How to Plan for Business Travel

　　Text B: Business Travel Etiquette

　Part Three Business Simulation

　Part Four Fun Time

Unit Nine Marketing Strategy

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Marketing Strategy and Marketing Mix

　　Text B: Branding and Advertising

　Part Three Business Simulation

　Part Four Fun Time

Unit Ten Finance Management and Control

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Finance Management and Control

　　Text B: Accounting

　Part Three Business Simulation

　Part Four Fun Time

参考答案

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