全国大中专教材网络采选系统

推荐纸质教材推荐数字资源

商务英语泛读（第二册）

￥18.00定价

作者：叶兴柳爱平

出版时间：2014年9月

出版社：北京工业大学

以下为《商务英语泛读（第二册）》的配套数字资源，这些资源在您购买图书后将免费附送给您：

关闭

基本信息评价

出版社：北京工业大学
ISBN：9787563940370
图书编号：31981
出版时间：2014年9月
学科分类1：未分类
学科分类2：未分类
中图分类编号：H319.4

内容简介

　　叶兴、柳爱平主编的《商务英语泛读(2)》以《国家中长期教育改革与发展规划纲要》为指导，以高校培养高素质、应用性人才为目标，结合高校教学和商务活动实际情况，精选语料，科学编排。

　　本教材为第二册，共设计十个单元，主题涵盖商务在中国、电子商务、连锁经营、现代物流、现代服务业、国际贸易、区域经济和经济全球化、商业和政府、商业和环境保护以及商业和法律事务等。

　　本教材适合高校商务英语专业或其他相关专业学生及国际商务从业人员学习、参考。

Unit One Business in China

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: China's Business Culture--Golden Hints for Doing Business in China

　　Text B: Importing from China--Managing Your Risks

　Part Three Business Simulation

　Part Four Fun Time

Unit Two E-business

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Online Shopping Is Growing Rapidly in China

　　Text B: Mobile Deals Set to Lure Shoppers Stuck in Line

　Part Three Business Simulation

　Part Four Fun Time

Unit Three Chain Business

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Chain Operation

　　Text B: KFC in China

　Part Three Business Simulation

　Part Four Fun Time

Unit Four Modern Logistics

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: New Trends in Modern Logistics

　　Text B: What Is Logistics Management

　Part Three Business Simulation

　Part Four Fun Time

Unit Five Modern Service Industry

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Service Industry

　　Text B: How to Be Successful in the Service Industry

　Part Three Business Simulation

　Part Four Fun Time

Unit Six International Trade

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Current China Trade

　　Text B: International Trade Negotiation Tips

　Part Three Business Simulation

　Part Four Fun Time

Unit Seven Regional Economies and Economic

　　Globalization

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Regional Economies and Economic Globalization

　　Text B: International Trade Principles

　Part Three Business Simulation

　Part Four Fun Time

Unit Eight Business and Government

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: The Role of Government

　　Text B: Fed's Dudley Calls for Government Action to Revive Housing

　Part Three Business Simulation

　Part Four Fun Time

Unit Nine Business and Environmental Protection

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Business and Environment

　　Text B: The Role of a Business in Society

　Part Three Business Simulation

　Part Four Fun Time

Unit Ten Business and Legal Affair

　Part One Lead-in and Warming-up

　Part Two Texts

　　Text A: Some Articles of Business Law

　　Text B : Some Articles of Association for Limited Liability Company

　Part Three Business Simulation

　Part Four Fun Time

参考答案

参考文献