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出版时间:2015年8月

出版社:重庆大学出版社

以下为《商务英语阅读(1)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 重庆大学出版社
  • 9787562490296
  • 103225
  • 0042183319-5
  • 2015年8月
  • 文学
  • 外国语言文学
  • F7
  • 商务英语
  • 本科
内容简介
  本书为商务英语系列教材中商务英语阅读系列的第一册,在内容上注重英语阅读技能与商务基础知识的并重,同时兼顾跨文化交际意识的培养。全书共十二单元,内容涉及商务概览、公司基础知识、公司管理基础知识、企业文化等多个方面,可供读者在提高英语阅读技能的同时了解基本的商务知识,适合商务英语专业基础阶段学生和初涉国际商务领域的读者使用。
目录
Unit 1 Understanding Business
 Part I Theme-Based Reading
  Text A The Meaning of “Business”
  Text B Factors of Production
 Part II Reading Skills
 Basic Ideas About Reading
 Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 2 Companies
 Part I Theme-Based Reading
  Text A The Companies Around Us
  Text B Private Companies and Public Companies
 Part II Reading Skills
 Dictionary Use
 Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 3 Time Management
 Part I Theme-Based Reading
  Text A Control of Your Life Starts with Planning
  Text B Making the Most of Priorities
 Part II Reading Skills
 Word Part Clues to Meaning: Important Prefixes
  Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 4 Business Communication
 Part I Theme-Based Reading
  Text A Successful Business Communication—It Starts at the Beginning
  Text B Effective Communication
 Part II Reading Skills
 Word Part Clues to Meaning: Important Roots
 Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 5 People
 Part I Theme-Based Reading
  Text A Bill Gates
  Text B Fourteen Character Traits of a Good Businessperson
 Part II Reading Skills
 Word Part Clues to Meaning: Important Suffixes
  Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 6 Job Interviews
 Part I Theme-Based Reading
  Text A Do’s and Don’ts of Interviews
  Text B How to Be a Compelling Candidate Who Stands out in the Crowd
 Part II Reading Skills
 Context Clues to Word Meaning
 Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 7 Culture
 Part I Theme-Based Reading
  Text A Corporate Culture
  Text B Knowing About Cultural Differences
 Part II Reading Skills
 Reading by Phrase
  Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 8 Products
 Part I Theme-Based Reading
  Text A Aspects of Products
  Text B Too Many Recalls
 Part II Reading Skills
 Understanding Topics
  Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 9 Brands
 Part I Theme-Based Reading
  Text A What Is a Brand?
  Text B A Smiling War
 Part II Reading Skills
 Predicting
 Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 10 Business Success
 Part I Theme-Based Reading
  Text A Seven Habits of Business Success
  Text B .Yahoo.
 Part II Reading Skills
 Finding the Stated Main Idea
 Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 11 Starting a New Business
 Part I Theme-Based Reading
  Text A Please Turn to Chapter 11
  Text B The Beanie Baby Business
 Part II Reading Skills
 Finding Main Ideas: Implied Main Ideas
 Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
Unit 12 Creativity
 Part I Theme-Based Reading
  Text A Creativity at the Workplace
  Text B Creativity of the Inter Era
 Part II Reading Skills
 Making Outlines
 Part III Reading Practice
 Section A Reading Comprehension
 Section B Blanked Cloze
 Vocabulary
 References