Unit 1  International Hotel Business

  TEXT A  World Travel & Tourism Council

  TEXT B  The American Hotel & Lodging Association

Unit 2  Multinational Hotel Corporation

  TEXT A  Cultural Differences In International Hotel Development

  TEXT B  Marriott Create the World' s Largest Hotel Company

Unit 3  Ethics and Corporate Social Responsibility

  TEXT A  Does Corporate Social Responsibility Increase Profits?

  TEXT B  Greening Up the Hotel Industry

Unit4  Brand Management

  TEXT A  How Technology is Impacting Hotel Brand Management?

  TEXT B  Business Impact of Social Media

Unit 5  Hotel.Finance

  TEXT A  Application of Management Accounting In the Hotel Industry

  TEXT B  Change Revenue Recognition for Certain Franchise Fees

Unit 6  Hotel Leadership

  TEXT A  Women Gaining Leadership Roles

  TEXT B  The effect of spiritual leadership

Unit 7  Hospitality Real Estate

  TEXT A  Value Place inks deal to develop 25 hotels in Washington

  TEXT B  Ashford hospitality trust & prime Inc

Unit 8  Hotel Human Resource Management

  TEXT A  The Employee Free Choice Act

  TEXT B  Human resource management in the hotel industry

Unit 9  Hotel Sale & Marketing

  TEXT A  How Hospitality Brands Can Stay Competitive ?

  TEXT B  Why targeted marketing is critical for hospitality

Unit 10  Hotel Logistics

  TEXT A  What is Hotel Logistics?

  TEXT B  Hospitality Logistics: Benefits to Streamline Renovations

Unit 11  Hotel E-commerce

  TEXT A  E-commerce: a Kind of New Commercial Tool

  TEXT B  How has technology grown in the hospitality market?

Unit 12  Hotel Outsourcing & Procurements

  TEXT A  Outsourcing services in hotel industry

  TEXT B  Choice Hotels leverages in-house e-procurement tool

Unit 13  Hotel Marketing Research

  TEXT A  Information retrieval and research methods

  TEXT B  You Get What You Create - Accountability

Unit 14  Hotel Business Communication

  TEXT A  The skills of business communication

  TEXT B  Global Conversations with Enterpreneurs

Unit 15  Hotel Distribution

  TEXT A  Cost of distribution out of control or a real expense

  TEXT B  The Usage of E-distribution in the Hospitality Industry

Unit 16  How to Make the Service Well

  TEXT A  Take the Service Elevator to The Top Floor

  TEXT B  How to make the hotel service well

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