21世纪大学商务英语综合教程(第四册) / 21世纪大学商务英语系列
作者: 刘云腾
出版时间:2010年
出版社:复旦大学出版社
- 复旦大学出版社
- 9787309075717
- 1-1
- 119069
- 0051171014-7
- 平装
- 长16开
- 2010年
- 文学
- 外国语言文学
- H31
- 商务
- 本科
Unit 1 Establishing Brand Strategy
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Building a Strong Brand
Part Three Task-based Learning
Text B Nokia — Building a Powerful Technology Brand
Part Four General Learning
Unit 2 Management by Objectives
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Management by Objectives
Part Three Task-based Learning
Text B Use S.M.A.R.T. Goals to Launch Management by Objectives Plan
Part Four General Learning
Unit 3 The Decisionmaking Process
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Managerial Decisionmaking Under Risk
Part Three Task-based Learning
Text B A Managers Challenge — Decisionmaking Troubles at Nike
Part Four General Learning
Unit 4 Knowledge Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Strategic Knowledge Management Technology
Part Three Task-based Learning
Text B Practical Aspects of Knowledge Management
Part Four General Learning
Unit 5 Supply Chain and Logistics
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Introducing Logistics Systems
Part Three Task-based Learning
Text B Inventory Decisions of Dell's Supply Chain
Part Four General Learning
Unit 6 Risk Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A What Is Enterprise Risk Management?
Part Three Task-based Learning
Text B Project Risk Management
Part Four General Learning
Unit 7 Global Strategy
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Marketing Strategy in the Global Information Age
Part Three Task-based Learning
Text B Global Business Strategy — Expanding Your Business Internationally
Part Four General Learning
Unit 8 Global Warming
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A The Race Against Climate Change
Part Three Task-based Learning
Text B Why Is Global Warming Good for Business
Part Four General Learning
Unit 9 Financial Management
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Vital Signs to Show Your Company's Financial Health
Part Three Task-based Learning
Text B How's Your Company's Financial Health?
Part Four General Learning
Unit 10 Entrepreneurship
Part One Lead-in Activities
Part Two Knowledge-based Learning
Text A Entrepreneurship Mindset — Do You Have What It Takes?
Part Three Task-based Learning
Text B Sowing the Seeds — John Scharffenberger Grows His Businesses from the Ground Up
Part Four General Learning