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出版时间:2010年

出版社:复旦大学出版社

以下为《21世纪大学商务英语综合教程(第四册)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 复旦大学出版社
  • 9787309075717
  • 1-1
  • 119069
  • 0051171014-7
  • 平装
  • 长16开
  • 2010年
  • 文学
  • 外国语言文学
  • H31
  • 商务
  • 本科
目录

Unit 1 Establishing Brand Strategy


  Part One Lead-in Activities


  Part Two Knowledge-based Learning


    Text A Building a Strong Brand


  Part Three Task-based Learning


    Text B Nokia — Building a Powerful Technology Brand


  Part Four General Learning


Unit 2 Management by Objectives


  Part One Lead-in Activities


  Part Two Knowledge-based Learning


    Text A Management by Objectives


  Part Three Task-based Learning


    Text B Use S.M.A.R.T. Goals to Launch Management by Objectives Plan


  Part Four General Learning


Unit 3 The Decisionmaking Process


  Part One Lead-in Activities


  Part Two Knowledge-based Learning


    Text A Managerial Decisionmaking Under Risk


  Part Three Task-based Learning


    Text B A Managers Challenge — Decisionmaking Troubles at Nike


  Part Four General Learning


Unit 4 Knowledge Management


  Part One Lead-in Activities


  Part Two Knowledge-based Learning


    Text A Strategic Knowledge Management Technology


  Part Three Task-based Learning


    Text B Practical Aspects of Knowledge Management


  Part Four General Learning


Unit 5 Supply Chain and Logistics


  Part One Lead-in Activities


  Part Two Knowledge-based Learning


    Text A Introducing Logistics Systems


  Part Three Task-based Learning


    Text B Inventory Decisions of Dell's Supply Chain


  Part Four General Learning


Unit 6 Risk Management


  Part One Lead-in Activities


  Part Two Knowledge-based Learning


    Text A What Is Enterprise Risk Management?


  Part Three Task-based Learning


    Text B Project Risk Management


  Part Four General Learning


Unit 7 Global Strategy


  Part One Lead-in Activities


  Part Two Knowledge-based Learning


    Text A Marketing Strategy in the Global Information Age


  Part Three Task-based Learning


    Text B Global Business Strategy — Expanding Your Business Internationally


  Part Four General Learning


Unit 8 Global Warming


  Part One Lead-in Activities


  Part Two Knowledge-based Learning


    Text A The Race Against Climate Change


  Part Three Task-based Learning


    Text B Why Is Global Warming Good for Business


  Part Four General Learning


Unit 9 Financial Management


  Part One Lead-in Activities


  Part Two Knowledge-based Learning


    Text A Vital Signs to Show Your Company's Financial Health


  Part Three Task-based Learning


    Text B How's Your Company's Financial Health?


  Part Four General Learning


Unit 10 Entrepreneurship


  Part One Lead-in Activities


  Part Two Knowledge-based Learning


    Text A Entrepreneurship Mindset — Do You Have What It Takes?


  Part Three Task-based Learning


    Text B Sowing the Seeds — John Scharffenberger Grows His Businesses from the Ground Up


  Part Four General Learning