Unit 1 Establishing Brand Strategy

  Part One Lead-in Activities

  Part Two Knowledge-based Learning

    Text A Building a Strong Brand

  Part Three Task-based Learning

    Text B Nokia — Building a Powerful Technology Brand

  Part Four General Learning

Unit 2 Management by Objectives

  Part One Lead-in Activities

  Part Two Knowledge-based Learning

    Text A Management by Objectives

  Part Three Task-based Learning

    Text B Use S.M.A.R.T. Goals to Launch Management by Objectives Plan

  Part Four General Learning

Unit 3 The Decisionmaking Process

  Part One Lead-in Activities

  Part Two Knowledge-based Learning

    Text A Managerial Decisionmaking Under Risk

  Part Three Task-based Learning

    Text B A Managers Challenge — Decisionmaking Troubles at Nike

  Part Four General Learning

Unit 4 Knowledge Management

  Part One Lead-in Activities

  Part Two Knowledge-based Learning

    Text A Strategic Knowledge Management Technology

  Part Three Task-based Learning

    Text B Practical Aspects of Knowledge Management

  Part Four General Learning

Unit 5 Supply Chain and Logistics

  Part One Lead-in Activities

  Part Two Knowledge-based Learning

    Text A Introducing Logistics Systems

  Part Three Task-based Learning

    Text B Inventory Decisions of Dell's Supply Chain

  Part Four General Learning

Unit 6 Risk Management

  Part One Lead-in Activities

  Part Two Knowledge-based Learning

    Text A What Is Enterprise Risk Management?

  Part Three Task-based Learning

    Text B Project Risk Management

  Part Four General Learning

Unit 7 Global Strategy

  Part One Lead-in Activities

  Part Two Knowledge-based Learning

    Text A Marketing Strategy in the Global Information Age

  Part Three Task-based Learning

    Text B Global Business Strategy — Expanding Your Business Internationally

  Part Four General Learning

Unit 8 Global Warming

  Part One Lead-in Activities

  Part Two Knowledge-based Learning

    Text A The Race Against Climate Change

  Part Three Task-based Learning

    Text B Why Is Global Warming Good for Business

  Part Four General Learning

Unit 9 Financial Management

  Part One Lead-in Activities

  Part Two Knowledge-based Learning

    Text A Vital Signs to Show Your Company's Financial Health

  Part Three Task-based Learning

    Text B How's Your Company's Financial Health?

  Part Four General Learning

Unit 10 Entrepreneurship

  Part One Lead-in Activities

  Part Two Knowledge-based Learning

    Text A Entrepreneurship Mindset — Do You Have What It Takes?

  Part Three Task-based Learning

    Text B Sowing the Seeds — John Scharffenberger Grows His Businesses from the Ground Up

  Part Four General Learning