Lead In 课程先导1Unit 1The Structure and Layout of a Business Letter 商务信函写作格式1Seven Necessary Parts七个必要部分1Eight Unnecessary Parts八个非必要部分4Four Layout Styles四种布局风格8Unit 2The International Trade Procedure 国际贸易流程13Import进口14Export出口15Chapter 1Company and Product Introduction 公司和产品介绍16Unit 1Making a Company Profile 公司简介16Skill Points技能要点16Task 1Read a Company Profile阅读公司简介17Task 2Write a Company Profile撰写公司简介18Task 3Translate the Following Company Profile翻译公司简介18Knowledge Points必备知识要点19Language Points必备语言要点19Reference Guide参考答案19Unit 2Making a Product Description 产品描述20Skill Points技能要点21Task 1Read a Product Description阅读产品描述21Task 2Write a Product Description撰写产品介绍22Task 3Translate the Following Product Description翻译产品介绍22Knowledge Points必备知识要点23Language Points必备语言要点23Reference Guide参考答案25Unit 3Making a Product Catalogue 制作产品目录26Skill Points技能要点27Task 1Read a Product Catalogue阅读产品目录27外贸英语与函电Contents目录Task 2Write a Product Catalogue制作产品目录28Task 3Translate the Following Product Catalogue翻译产品目录28Knowledge Points必备知识要点29Language Points必备语言要点30Reference Guide参考答案30Chapter 2Customer Development 客户开发32Unit 1Launching an Advertisement 发布广告32Skill Points技能要点32Task 1Read an Advertisement阅读广告33Task 2Write an Advertisement撰写广告34Task 3Translate the Following Advertisement翻译广告34Knowledge Points必备知识要点34Language Points必备语言要点35Reference Guide参考答案35Unit 2Making a First Contact (General Enquiry)进行首次联系(一般性询价)36Skill Points技能要点37Task 1Read a General Enquiry阅读一般性询价信函38Task 2Write a General Enquiry撰写一般性询价信函39Task 3Reply to a General Enquiry回复一般性询价信函40Task 4Translate the Following General Enquiry翻译一般性询价信函40Knowledge Points必备知识要点40Language Points必备语言要点41Reference Guide参考答案41Unit 3Making a First Touch (Promotion) 进行首次接触（推销）44Skill Points技能要点44Task 1Read a Promotion Letter阅读推销信函45Task 2Write a Promotion Letter撰写推销信函46Task 3Reply to a Promotion Letter回复推销信函46Task 4Translate the Following Promotion Letter翻译推销信函46Knowledge Points必备知识要点47Language Points必备语言要点47Reference Guide参考答案48Unit 4Making a Status Enquiry 咨询50Skill Points技能要点51Task 1Read a Status Enquiry阅读咨询信函52Task 2Write a Status Enquiry撰写咨询信函53Task 3Reply to a Status Enquiry回复咨询信函53Task 4Translate the Following Status Enquiry翻译咨询信函54Knowledge Points必备知识要点54Language Points必备语言要点55Reference Guide参考答案55Chapter 3Business Negotiation Ⅰ 商务谈判（一）58Unit 1Making a Specific Enquiry 具体询价58Skill Points技能要点58Task 1Read a Specific Enquiry阅读具体询价信函59Task 2Write a Specific Enquiry撰写具体询价信函61Task 3Reply to a Specific Enquiry回复具体询价信函61Task 4Translate the Following Specific Enquiry翻译具体询价信函61Knowledge Points必备知识要点62Language Points必备语言要点63Reference Guide参考答案63Unit 2Making a Firm Offer 发实盘66Skill Points技能要点66Task 1Read a Firm Offer阅读实盘67Task 2Write a Firm Offer撰写实盘68Task 3Reply to a Firm Offer(Acceptance)回复实盘(接受)69Task 4Reply to a Firm Offer (Declining)回复实盘(拒绝)69Task 5Translate the Following Firm Offer翻译实盘69Knowledge Points必备知识要点70Language Points必备语言要点71Reference Guide参考答案72Unit 3Making a Nonfirm Offer 发虚盘75Skill Points技能要点75Task 1Read a Nonfirm Offer阅读虚盘76Task 2Write a Nonfirm Offer撰写虚盘77Task 3Reply to a Nonfirm Offer (Acceptance)回复虚盘(接受)78Task 4Reply to a Nonfirm Offer (Declining)回复虚盘(拒绝)78Task 5Translate the Following Settlement Letter翻译虚盘78Knowledge Points必备知识要点79Language Points必备语言要点81Reference Guide参考答案81Chapter 4Business Negotiation Ⅱ 商务谈判（二）86Unit 1Making a Counter Offer 还盘86Skill Points技能要点86Task 1Read a Counter Offer阅读还盘88Task 2Write a Counter Offer撰写还盘89Task 3Reply to a Counter Offer回复还盘90Task 4Translate the Following Counter Offer翻译还盘90Knowledge Points必备知识要点91Language Points必备语言要点91Reference Guide参考答案93Unit 2Making a Countercounter Offer 反还盘95Skill Points技能要点95Task 1Read a Countercounter Offer阅读反还盘97Task 2Write a Countercounter Offer撰写反还盘98Task 3Reply to a Countercounter Offer回复反还盘99Task 4Translate the Following Countercounter Offer翻译反还盘99Knowledge Points必备知识要点100Language Points必备语言要点101Reference Guide参考答案102Chapter 5Business Negotiation Ⅲ 商务谈判（三）105Unit 1Placing an Order 订购105Skill Points技能要点105Task 1Read an Order阅读定单107Task 2Write an Order撰写定单108Task 3Reply to an Order （Acceptance）回复定单（接受）109Task 4Reply to an Order （Declining）回复定单（拒绝）109Task 5Translate the Following Order翻译定单109Knowledge Points必备知识要点110Language Points必备语言要点111Reference Guide参考答案111Unit 2Accepting，Confirming and Declining 接受、确认和拒绝115Skill Points技能要点116Task 1Read a Letter of Accepting阅读接受信函118Task 2Write a Letter of Confirming撰写确认信函120Task 3Translate the Following Letter of Declining翻译拒绝信函120Knowledge Points必备知识要点121Language Points必备语言要点121Reference Guide参考答案122Unit 3Signing a Contract 签订合同124Skill Points技能要点124Task 1Read a Contract阅读合同125Task 2Write a Contract撰写合同127Task 3Translate the Following Contract翻译合同128Knowledge Points必备知识要点129Language Points必备语言要点129Reference Guide参考答案130Chapter 6Payment Ⅰ 支付方式（一）134Unit 1Discussing the Terms of Payment 商讨支付条款134Skill Points技能要点134Task 1Read a Letter of Payment阅读支付方式的信函137Task 2Write a Letter of Payment撰写支付方式的信函138Task 3Reply to a Letter of Payment （Acceptance）回复支付方式的信函 （接受）139Task 4Reply to a Letter of Payment （Refusal）回复支付方式的信函（拒绝）139Task 5Translate the Following Letter of Payment翻译支付方式的信函139Knowledge Points必备知识要点139Language Points必备语言要点142Reference Guide参考答案143Unit 2Urging Establishment of L/C 催开信用证145Skill Points技能要点146Task 1Read a Letter of Urging Establishment of L/C阅读催开信用证信函147Task 2Write a Letter of Urging Establishment of L/C撰写催开信用证信函148Task 3Reply to a Letter of Urging Establishment of L/C回复催开信用证信函149Task 4Translate the Following Letter of Urging Establishment of L/C翻译催开信用证信函149Knowledge Points必备知识要点149Language Points必备语言要点150Reference Guide参考答案151Unit 3Applying for Issuing a L/C 申请开立信用证153Skill Points技能要点153Task 1Read a L/C阅读信用证154Task 2Fill in a Form of Application for L/C填写信用证申请书156Task 3Issue a L/C开立信用证158Task 4Translate the Following L/C翻译信用证160Knowledge Points必备知识要点161Language Points必备语言要点162Reference Guide参考答案162Chapter 7Payment Ⅱ 支付方式（二）167Unit 1Amending a L/C 修改信用证167Skill Points技能要点167Task 1Read a Letter of Amending阅读修改信用证信函168Task 2Write a Letter of Amending L/C撰写修改信用证信函169Task 3Reply to a Letter of Amending回复修改信用证信函171Task 4Translate the Following Letter of Amending翻译修改信用证的信函172Knowledge Points必备知识要点172Language Points必备语言要点173Reference Guide参考答案174Unit 2Extending a L/C 信用证展期176Skill Points技能要点176Task 1Read a Letter of Extending L/C阅读信用证展期信函178Task 2Write a Letter of Extending L/C撰写信用证展期信函179Task 3Accept the Request for Extending L/C接受信用证展期要求的信函179Task 4Refuse the Request for Extending L/C拒绝信用证展期要求的信函179Task 5Translate the Following Letter of Extending L/C翻译信用证展期的信函180Knowledge Points必备知识要点180Language Points必备语言要点181Reference Guide参考答案181Unit 3Issuing a Bill of Exchange 开立汇票184Skill Points技能要点185Task 1Read the Bill of Exchange阅读汇票185Task 2Issue a Bill of Exchange开立汇票186Task 3Translate the Following Bill of Exchange翻译汇票187Knowledge Points必备知识要点187Language Points必备语言要点188Reference Guide参考答案188Chapter 8Packing, Shipping and Insuring 包装、运输和保险190Unit 1Packing 包装190Skill Points技能要点190Task 1Read a Letter of Packing阅读包装信函191Task 2Write a Letter of Packing撰写包装信函193Task 3Reply to a Packing Letter回复包装信函193Task 4Translate the Following Letter of Packing翻译包装信函193Knowledge Points必备知识要点194Language Points必备语言要点195Reference Guide参考答案196Unit 2Shipping 运输198Skill Points技能要点199Task 1Read a Letter of Shipment阅读装运信函201Task 2Write a Letter of Urging the Shipment撰写催促装运信函202Task 3Reply to a Letter of Urging Shipment回复催促装运信函203Task 4Translate the Following Shipping Advice翻译装船通知203Knowledge Points必备知识要点204Language Points必备语言要点206Reference Guide参考答案206Unit 3Insuring 保险209Skill Points技能要点209Task 1Read a Letter of Insurance阅读保险信函211Task 2Write a Letter of Insurance撰写保险信函212Task 3Reply to a Letter of Insurance回复保险信函212Task 4Translate the Following Insurance Policy翻译保险单212Knowledge Points必备知识要点213Language Points必备语言要点214Reference Guide参考答案215Chapter 9Claim and Settlement 索赔和理赔218Unit 1Claiming 索赔218Skill Points技能要点218Task 1Read a Letter of Claim阅读索赔信函220Task 2Write a Letter of Claim撰写索赔信函221Task 3Translate the Following Letter of Claim翻译索赔信函221Knowledge Points必备知识要点222Language Points必备语言要点222Reference Guide参考答案223Unit 2Settling a Claim 理赔224Skill Points技能要点224Task 1Read a Letter of Claim Settlement阅读理赔信函226Task 2Write a Letter of Claim Settlement撰写理赔信函227Task 3Translate the Following Letter of Claim Settlement翻译理赔信函228Knowledge Points必备知识要点228Language Points必备语言要点228Reference Guide参考答案229Bibliography 参考文献231