- 高等教育出版社
- 9787040282085
- 1版
- 114572
- 0063150874-4
- 异16开
- 文学
- 外国语言文学
- H31
- 通用
- 本科、高职高专
Unit 1
Introducing a Company
Section 1 More Things to DO
Section 2 Window on Pronunciation
Section 3 Exploration：Reading Skills
Section 4 Career Previewing：Tips for Communicating Successfully with a Global Audience
Unit 2
Establishing Business Relations
Section 1 More Things to DO
Section 2 Window on Pronunciation
Section 3 Exploration：Reading Skills
Section 4 Career Previewing：Creative Ideas for Finding New Clients
Unit 3
Promoting Products and Services
Section 1 More Things to Do
Section 2 Window on Pronunciation
Section 3 Exploration：Reading Skills
Section 4 Career Previewing：Some Hints for Promoting a Product
Unit 4
Attending Fairs and Exhibitions
Section 1 More Things to DO
Section 2 Window on Pronunciation
Section 3 Exploration：Reading Skills
Section 4 Career Previewing：China International Consumer Goods Fair
Unit 5
Negotiations
Section 1 More Things to Do
Section 2 Window on Pronunciation
Section 3 Exploration：Reading Skills
Section 4 Career Previewing：Dos and Don’tS of Salary Negotiation
Unit 6
Contracts
Section 1 More Things to Do
Section 2 Window on Pronunciation
Section 3 Exploration：Reading Skills
Section 4 Career Previewing：How tO Prepare a Contract
Unit 7
Culture and Etiquette
Section 1 More Things to Do
Section 2 Window on Pronunciation
Section 3 Exploration：Reading Skills
Section 4 Career Previewing：Etiquette in Doing Business Globally
Unit 8
Business Ethics and Integrity
Section 1 More Things to Do
Section 2 Window on Pronunciation
Section 3 Exploration：Reading Skills
Section 4 Career Previewing：Using the Five Sources of Your Power at Work
Unit 9
Modern Administration
Section 1 More Things toDo
Section 2 Window on Pronunciation
Section 3 Exploration：Reading Skills
Section 4 Career Previewing：Management Theorist：Henri Fayol
Unit 10
Dealing with Work Problems
Section 1 More Things to Do
Section 2 Window on Pronunciation
Section 3 Exploration：Reading Skills
Section 4 Career Previewing：How to Work Harmoniouslv with a Tough Boss
New Words and Expressions
