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出版时间:2015年2月

出版社:对外经济贸易大学出版社

以下为《国际商务英语函电(第3版)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 对外经济贸易大学出版社
  • 9787566312334
  • 105777
  • 2015年2月
  • 未分类
  • 未分类
  • H315
内容简介

  洪菁、梁晓玲主编的《国际商务英语函电(第3版)》是21世纪高职高专新概念(财经类)系列教材之一。


  基于工作导向,本书以箱包为主题产品,引进企业实际工作案例,以进出口公司往来商务活动的整个过程为主线,涵盖了确立业务关系、询盘、报盘与还盘、包装与装运、下订单与签订合同、付款、产品纠纷处理等细节。让学生“在看中学”,深刻体会并掌握具体工作环节中所要求的知识和技能,之后结合实训练习,让学生“在做中学”,有效地将知识转化为专业性的技能技巧。

目录

Chapter I Layout and Transmission of a Business Letter


 Composition of a Business Letter


 Layout of a Business Letter


 Envelope Addressing


 E-mail


 Fax or Facsimile Transmission


 Professional Advice


Chapter II Establishment of Business Relations


 Lesson One Attempt to Establish Business Relations with the Buyer


 Lesson Two On-line Promotional Letter


 Lesson Three Request for Credit Information


  Additional Specimens


   Sample 1 Contacting the Clients after Meeting in the Fair


   Sample 2 Contacting the Past Buyer


   Sample 3 Selling More to a Regular Buyer


   Sample 4 Credit Enquiry


  Skill Training For the Establishment of Business Relations


  Useful Expressions for Chapter II


  Professional Advice


Chapter III Enquiries and Replies


 Lesson Four (A) A General Enquiry


        (B) A Reply to the Above


 Lesson Five A Specific Enquiry


  Additional Specimens


   Sample 1 Ready to Offer a Sample, but Require Payment for Shipping


   Sample 2 Declining a Buyer's Request


   Sample 3 Refusing to Send the Full Range of Samples


  Skill Training for Enquiries and Replies


  Useful Expressions for Chapter III


  Professional Advice


Chapter IV Offers, Counter-Offers and Counter-Counter Offers


  Lesson Six A Non-Firm Offer


  Lesson Seven A Counter-Offer


  Lesson Eight A Counter-Counter Offer


   Additional Specimens


    Sample 1 A Firm Offer


    Sample 2 Explaining the Price Increase when Making an Offer to an Old Customer


    Sample 3 Making a Counter-offer on Reduction of Minimum Quantity


    Sample 4 Making a Counter-offer on Delivery Date


    Sample 5 Refusing a Counter-offer


   Skill Training for Offers, Counter-Offers and Counter-Counter Offers


   Useful Expressions for Chapter IV


   Professional Advice


Chapter V Conclusion of Business


  Lesson Nine Placing an Order


  Lesson Ten (A) Sending a Contract


        (B) Sending a Copy of Contract with Countersignature


  Lesson Eleven (A) Placing a Repeat Order


         (B) Declining to a Repeat Order


   Additional Specimens


    Sample 1 How to Deal with the Changing of Orders


    Sample 2 Not Being Able to Supply the Whole Lot


    Sample 3 Canceling the Order


   Skill Training for Conclusion of Business


   Useful Expressions for Chapter V


   Professional Advice


Chapter VI Payment


  Lesson Twelve (A) Asking for D/P


         (B) Declining D/P


  Lesson Thirteen (A) Modifying Terms of Payment


          (B) Agreeing to the Above Proposal


  Lesson Fourteen Answering the Request for Payment by D/A


   Additional Specimens


    Sample 1 Asking for Delay Payment


    Sample 2 Replying to a Proposal to Pay by a 30-day L/C


    Sample 3 Final Settlement


   Skill Training for Payment


   Useful Expressions for Chapter VI


   Professional Advice


Chapter VII Establishment of L/C and Amendment


  Lesson Fifteen (A) Urging Establishment of L/C


          (B) A Reply to the Above


  Lesson Sixteen Asking for the Extension of L/C


  Lesson Seventeen Asking for L/C Amendment


   Additional Specimens


   Sample L/C Amendment


   Skill Training for Establishment of L/C and Amendment


   Useful Expressions for Chapter VII


   Professional Advice


Chapter VIII Packing


 Lesson Eighteen Packing Requirements


 Lesson Nineteen Packing Arrangement


 Lesson Twenty Shipping Marks


  Additional Specimens


   Sample 1 Improving Packing for Future Dealings


   Sample 2 Inner Packing


   Sample 3 Outer Packing


  Skill Training for Packing


  Useful Expressions for Chapter VIII


  Professional Advice


Chapter IX Shipment


 Lesson Twenty-One (A) Urging Shipment


           (B) Reply to Urging Shipment


 Lesson Twenty-Two (A) Asking for Partial Shipment and Transshipment


           (B) Reply to the Above


 Lesson Twenty-Three Shipping Advice


  Additional Specimens


   Sample 1 Providing the Information on the Container Service


   Sample 2 A Reply to the Container Service


  Skill Training for Shipment


  Useful Expressions for Chapter IX


  Professional Advices


Chapter X Insurance


 Lesson Twenty-Four Asking for CFR Terms


 Lesson Twenty-Five (A) Asking the Seller to Cover Insurance


           (B) Reply to the Insurance Request


 Lesson Twenty-Six Insurance Clause


  Additional Specimens


   Sample 1 Insurance Claim


   Sample 2 Insurance Premium


  Skill Training for Insurance


  Useful Expressions for Chapter X


  Professional Advice


Chapter XI Complaints and Claims


 Lesson Twenty-Seven Complaint of Late Delivery


 Lesson Twenty-Eight (A) Importer's Claim for Inferior Quality


            (B) Reply to the Claim for Inferior Quality


 Lesson Twenty-Nine (A) Importer's Claim for Improper Packing


           (B) Declining the Claim


  Additional Specimens


   Sample 1 Claim for Short Weight


   Sample 2 Complaint of Wrong Goods Delivery


  Skill Training for Complaints and Claims


  Useful Expressions for Chapter XI


  Professional Advice


Chapter XII Agency


 Lesson Thirty (A) Asking for Sole Agency


         ( B ) An Unfavorable Reply


 Lesson Thirty-One A Favorable Reply to the Request for Sole Agency


  Additional Specimens


   Sample 1 Looking for a New Agent


   Sample 2 Reply to the Request of Agent


  Skill Training for Agency


  Useful Expressions for Chapter XII


  Professional Advice


Appendixes


 1. Quotation


 2. Sales Contract


 3. Packing Detail


 4. Packing List


 5. Bill of Lading


 6. Shipping Advice


 7. Payment Information from Bank


 8. Inspection Report


References