Unit 0ne　Promoting Activities
Section I　Talking Face to Face
Section II　Being All Ears?
Section III　Trying Your Hand
Section IV　Maintaining a Sharp Eye
　Passage I　Creative Strategies Prompt COnsumers to Buy,Buy，Buy
　Passage II　Promotion Methods
Section V　Appreciating Culture Tips
Unit Two　Company ProfilesUnit 0ne　Promoting Activities

Section I　Talking Face to Face

Section II　Being All Ears?

Section III　Trying Your Hand

Section IV　Maintaining a Sharp Eye

　Passage I　Creative Strategies Prompt COnsumers to Buy,Buy，Buy

　Passage II　Promotion Methods

Section V　Appreciating Culture Tips

Unit Two　Company Profiles

Section I　Talking Face to Face

Section II　Being AII Ears

Section II　Trying Your Hand

Section IV　Maintaining a Sharp Eye

　Passage I　Developing Your Company Image

　Passage II　Everyone Has a Chance to Win

Section V　 Appreciating Culture Tips

Unit Three　Purchase and Payment

Section I　Talking Face tO Face

Section II　Being All Ears

Section III　Trying Your Hand

Section IV　Maintaining a Sharp Eye

　Passage I　How Safe Is Your Mobile Wallet?

　Passage II　Ebusiness Means Opportunities

Section V　Appreciating Culture Tips

Unit Four　Trainig Across Culra nin Across Cultures

Section I　Talking Face to Face

Section II　Being AII Ears

Section III　Trying Your Hand

Section IV　Maintaining a Sharp Eye

　Passage I　Cultural Diversitv in the Workplace

　PassageII　Change,or Get Left Behind

Section V　Appreciating Culture Tips

Unit Five　Brands and Advertisements

Section I　Talking Face to Face

Section II　Being All Ears

Section III　Trying Your Hand

Section IV　Maintaining a Sharp Eye

　Passage I　Elsie the Cow

　Passage II　Experiential Branding

Section V　Appreciating Culture Tips

Unit Six　Sharing the Loss

Sedion I　Talking Face to Face

Section II　Being All Ears

SectiOn III　Trying YOur Hand

Section IV　Maintaining a Sharp Eye

　passage I　Sharing Economic Losses Through Insurance

　passage II　Be Careful with Your Policy

Section V　Appreciating Culture Tips

Unit Seven　Busy Agenda and Schedule

Section I　Talking Face to Face

Section II　Being AI J Ears

SectionⅢ　Trying Your Hand

Section IV　Maintaining a Sharp Eye

　Passage I　A Survey Report Ownermanagers in the UK

　Passage II　Tales from the American Taipan

Section V　Appreciating Culture Tips

Unit Eight Thinking Global,Acting Local

Section I　Talking Face to Face

Section II　Being AII Ears

Section III　Trying Your Hand

Section IV　Maintaining a Sharp Eye

　Passage I　Real WTO Challenges for China

　Passage II　A New Energy Age—Fueling the Future

Section V　Appreciating Culture Tips

New Words and Expressions

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