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出版时间:2013年2月

出版社:机械工业出版社

以下为《商务英语函电(第2版)(赠助教课件)》的配套数字资源,这些资源在您购买图书后将免费附送给您:
  • 机械工业出版社
  • 9787111410478
  • 93502
  • 0063157957-0
  • 16开
  • 2013年2月
  • 211
  • 文学
  • 外国语言文学
  • H315
  • 经济贸易类
  • 高职高专
内容简介
《商务英语函电(第2版普通高等教育十一五国家级规划教材)》是普通高等教育“十一五”国家级规划教材,是省级精品课程“外贸英语函电”的配套教材,是根据高等职业教育“强化技能,贴近岗位”的特点和要求,在第1版基础上修订而成的。本书内容涵盖商务书信基础知识以及建立业务关系、商务谈判、订立合同、付款方式、包装、保险、装运、投诉和索赔等外贸业务流程。每章涉及一个外贸行业,遵循了“应用性原则”,突出了外贸信函技能的训练。每章包括学习目标、背景知识、案例分析(常用短语和典型例句、样信)、小技巧、补充阅读、常犯错误、生词表、行业词汇、信函注释及练习等10个部分。
《商务英语函电(第2版普通高等教育十一五国家级规划教材)》可作为高等职业院校商务英语、国际贸易等相关专业的教材,也可作为在职人员的培训用书,还可作为成人高校学生的自学用书。
本教材由王维平、王黎明任主编,蒋轶阳、徐瑾任副主编,邱素芬任主审;方宁、潘颖华、徐秋萍、伍聂、钱律伟、李宏磊、王可飞参与编写并制作PPT课件;王黎明、蒋轶阳、徐瑾进行校稿;王维平对全书作了最后定稿。
目录

第2版前言


Chapter 1 Fundamentals of Business Communication


1.1 Letter


1.2 Fax


1.3 E—mail


1.4 Other Commonly Used Methods of Communication


Additional Reading


Common Errors Made by Students


Vocabulary


Supplementary Vocabulary for Garments


Exercises


Chapter 2 Establishing Business Relations


Case Study


Additional Reading


Common Errors Made by Students


Vocabulary


Supplementary Vocabulary for Toys


Notes to Text


Exercises


Chapter 3 Business Negotiation


Part 1 Enquiries and Replies


Part 2 0ffers


Part 3 Counter Ofiers and Re.counter Offers


Part 4 Acceptance


Additional Reading


Common Errors Made by Students


Vocabulary


Supplementary Vocabulary for Arts&Crafts


Notes to Text


Exercises


Chapter 4 Signing a Contract


Case Study


Additional Reading


Common Errors Made by Students


Vocabulary


Supplementary Vocabulary for Electrical Appliances


Notes to llext


Exercises.


Chapter 5 Terms of Payment


Part 1 Payment


Part 2 Urging Establishment of L/C


Part 3 L/C Amendment and Extension


Additional Reading


Common Errors Made by Students


Vocabulary


Supplementary Vocabulary for Mechanic Products


Notes to Tbxt


Exercises


Chapter 6 Packing


Case Study


Additional Reading


Common Errors Made by Students


Vocabulary


Supplementary Vocabulary for Electronics


Notes to Text


Exercises


Chapter 7 Insurance


Case Study


Additional Reading


Common Errors Made by Students


Vocabulary


Supplementary Vocabulary for Lights


Notes to Text


Exercises


Chapter 8 Shipment


Case Study


Additional Reading


Common Errors Made by Students


Vocabulary


Supplementary Vocabulary for Mould Products


Notes to Text


Exercises


Chapter 9 Complaints and Claims


Case Study


Additional Reading


Common Errors Made by Students


Vocabulary


Supplementary Vocabulary for Chemical Products


Notes to Text


Exercises


附录


附录A Frequently Used Country and Area Codes


附录B Commonly Used Telex Abbreviations


附录C Expressions Commonly Used in Telex


参考文献