Unit 1  Marketing

  Lead-in

  Text A    The Marketing Concept

  Text B    Apple Inc. Marketing Strategy

  Real Life Practice

  Translation Skills    名词性从句的翻译(1)

  Practical Writing    Company Prospectus

  Knowledge Links    5 Easy Steps to Create a Marketing Plan

  Time for Fun    If at First You Don' t Succeed

Unit 2  Negotiation

  Lead-in

  Text A    Negotiation Approaches and Process

  Text B    Best Alternative to a Negotiated Agreement

  Real Life Practice    Negotiation Skills and Strategies

  Translation Skills    名词性从句的翻译(2)

  Practical Writing    Writing a Reply

  Knowledge Links    Preparing for a Successful Negotiation

  Time for Fun    The Art of Negotiation

Unit 3  Contract

  Lead-in

  Text A    Business Contract

  Text B    Signing the Contract

  Real Life Practice

  Translation Skills    名词性从句的翻译(3)

  Practical Writing    i Making out a Contract

  Knowledge Links    Expressed and Implied Contract

  Time for Fun    A Golden Rat

Unit 4  Customer Service

  Lead-in

  Text A    Customer Satisfaction Is Your Business

  Text B    Tesco

  Real Life Practice    How to Improve Supermarket Service

  Translation Skills    定语从句的翻译(1)

  Practical Writing    Reports

  Knowledge Links    How to Deal with Bad Customer Service?

  Time for Fun    Supermarket

Unit 5  Finance

  Lead-in

  Text A    Finance

  Text B    Corporate Finance

  Real Life Practice    Fidelity Money Market Funds

  Translation Skills    定语从句的翻译(2)

  Practical Writing    Describing Trends or Movements

  Knowledge Links    Improving Your Financial Situation

  Time for Fun    Chasing the Mighty Dollar

Test 1 (Units 1-5)

Unit 6  Banking and Payment

  Lead-in

  Text A    International Payment

  Text B    Types of Account

  Real Life Practice

  Translation Skills    状语从句的翻译(1)

  Practical Writing    Giving Details of Payment

  Knowledge Links    What You Should Know about Internet Banking

  Time for Fun    A Payment for Tax

Unit 7  Transportation and

  Shipment

  Lead-in

  Text A    International Cargo Transportation

  Text B    Freight Forwarder/Shipping Broker

  Real Life Practice    Ocean Freight Rates

  Translation Skills    状语从句的翻译(2)

  Practical Writing    Giving Shipping Instructions

  Knowledge Links    Third-party Logistics

  Time for Fun    A Big Fan of Famous Brand

Unit 8  Insurance

  Lead-in

  Text A    Insurance

  Text B    The History of the Famous Underwriter--Lloyd's

  Real Life Practice

  Translation Skills    复杂长句翻译(1)

  Practical Writing    Making out a Insurance Policy

  Knowledge Links    Making an Insurance Claim

  Time for Fun    Life Insurance

Unit 9  Human Recourses

  Lead-in

  Text A    What Is Human Resources Management?

  Text B    I Want a Better Job!

  Real Life Practice    Improving Your Interview Skills

  Translation Skills    复杂长句翻译(2)

  Practical Writing    Cover Letter (Letter of Application)

  Knowledge Links    Human Resources FAQ's

  Time for Fun    Salary

Unit 10  Running Business

  Lead-in

  Text A    Choosing the Right Type of Business

  Text B    McDonald' s -- A Shining Medal in Franchising Industry

  Real Life Practice    Selecting a Franchise System

  Translation Skills    复杂长句翻译(3)

  Practical Writing    Summary

  Knowledge Links    The Benefits and Responsibilities of Franchise Ownership

  Time for Fun    The Requirement of This Job

Test 2 (Units 6-10)

Glossary