涉外企业管理实务（英文版） / 全国高等院校基于工作过程的校企合作系列教材
作者： 陈谊，彭丽巍
出版时间：2015年8月
出版社：对外经济贸易大学出版社
- 对外经济贸易大学出版社
- 9787566313676
- 78318
- 2015年8月
- 未分类
- 未分类
- H31
陈谊、彭丽巍主编的《涉外企业管理实务(英文版全国高等院校基于工作过程的校企合作系列教材)》分为六个模块：涉外企业管理基础认知、战略管理、人力资源管理、营销管理、运作管理和企业伦理管理。学生在学习中先了解涉外企业管理的现状与特点，然后通过战略管理、人力资源决策、市场营销决策、生产与服务决策等内容的学习及实训，掌握企业从建立到销售产品、获得利润的一个总体规划过程。最后针对当前社会对企业责任的要求，编写了企业伦理管理与社会责任等内容，培养学生的基本企业伦理道德。
Module One Introduction to Foreign-Related Companies
Ⅰ.Introduction to Foreign-Related Companies
1.Tuning-in
2.Foreign-Related Companies and Their Developments
Ⅱ.Functional Management of Foreign-Related Companies
1.Tuning-in
2.Different Functions in Companies
Ⅲ.Procedures of Establishing Foreign-Related Companies in China
1.Requirements of Establishing Joint Ventures and Foreign Companies in China
2.Procedures of Establishing Joint Ventures and Foreign Companies in China
Supplementary Reading How Chinese Companies Go Abroad
案例分析及实训任务 星巴克灵活的国际市场经营方式
Module Two Strategic Management
Ⅰ.What Is Strategic Management？
1.Tuning-in
2.Strategic Management
Ⅱ.Tasks of Strategic Management
1.Developing Vision and Mission Statements
2.Establishing Objectives
3.A Situational Analysis
4.Generate， Evaluate and Select Strategies
5.Implement Strategies
6.Strategy Evaluation
案例分析及实训任务 从卡夫食品有限公司战略看未来发展
Module Three Human Resource Management
Ⅰ.Introduction to Human Resource Management
1.Tuning-in
2.Human Resource Management
Ⅱ.Tasks of Human Resource Management
1.Recruiting Employees
2.Training Employees
3.Employees' Performance Appraisal
4.Employee Movement Management
5.Establishing Employee Compensation Plans
6.Dealing with Labor Relations
Supplementary Reading Managing Human Resource in International Business
案例分析及实训任务 卓越亚马逊的“全员持股”
Module Four Marketing Management
Ⅰ.Introduction to Marketing
1.Tuning-in
2.Evolvement of Marketing
3.Holistic Marketing
4.Process of Marketing
Ⅱ.Main Tasks of Marketing
1.Marketing Research
2.Environment and Consumer Analysis
3.Market Segmentation and Selection
4.Product Strategy
5.Pricing Strategy
6.Distribution Strategy
7.Promotion
Supplementary Reading Brand Strategy
案例分析及实训任务 周大福：一线品牌三线突围--金字塔式产品体系，助攻下一个战略高地
Module Five Operations Management
1.Introduction to Operations Management
1.Tuning-in
2.Operations Management
Ⅱ.Operations Management in Manufacturers
1.Tuning-in
2.Location Strategy
3.Layout Strategy
4.Procurement Management
5.Production Planning
6.Inventory Management
7.Just-in-Time （JIT） Production and Lean Production
Ⅲ.Operations Decisions for Companies in Service Industry
1.Tuning-in
2.The Characteristics of Service
3.Operations Decisions in Service Companies
案例分析及实训任务 顺丰速运：“收1派2”背后的流程再造
案例分析及实训任务 A快餐店的经营问题
Module Six Enterprise Ethics and Social Responsibility
Ⅰ.What Is Business Ethics and Why Is It Important？
Ⅱ.What Are the Main Ethical Problems in Commercial Environment
1.Ethical Problems in HRM
2.Ethical Problems in Marketing
3.Ethical Problems in Accounting
4.Ethical Problems in Environment
5.Ethical Problems in International Business
Ⅲ.Managing Business Ethics and Corporate Social Responsibility
1.Managing Business Ethics
2.Corporate Social Responsibility
案例分析及实训任务 联想的“公益创投”
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